Abandoned cart

Use case description

🎯 Goal:

Convert customers who added items to their cart but didn’t buy.

Send a personalized email or mobile push notification to try to convince them to finalize their purchase.

🔧 Complexity: 2/5

💰 ROI: High

Use case setup

Step 1: create a segment ‘added item(s) to the cart but no order in the last 2 days’

Step 2: create a stream to send users in segment previously created to an emailing or push notification solution. Add product details variables to push products added in the cart