Quora Ads Conversion API

This destination is currently under final review and will be available soon.

Quora is a social Q&A website. Using this destination you can leverage Quora Ads Conversion API to send events to Quora Ads Manager to improve conversion match, which increases return on ad spend (ROAS) and lowers cost per action (CPA). This helps advertisers optimize targeting, decrease cost per result, and improve measurement reliability.

Key features

The Quora Ads Conversion API destination provides the following key features:

  • Events structure: our Events reference matches Quora events, meaning that your data is properly bridged to the expected fields in an optimized way.

  • Prebuilt mappings: data mapping for event-based destinations happens automatically, which simplifies user inputs.

  • Smart mapping: data mapping can be readjusted using your datalayer defined fields.

  • Event mapping: change standard mapping between Quora events and yours or add new mappings.

Destination setup

Before configuring this destination, you need access to Quora Ads Manager.


Quick reference

[1] See Event Mapping in Configuration for more details.

Field Mappings

Most properties can be remapped using our "Smart Mapping" feature.

Quora strongly recommends using both the Quora client-side pixel and Conversion API. These are located in two different tabs of your Quora Ads Manager. To deduplicate conversions between this destination and Quora pixel tag you need to set the same value for the mandatory field event_id. More details are available by following this LINK.

[*] Mandatory property. [1] Automatically converted in microseconds. [2] See Quick reference for more details.

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