Quora Ads Conversion API

This destination is currently under final review and will be available soon.

Quora is a social Q&A website. Using this destination you can leverage Quora Ads Conversion API to send events to Quora Ads Manager to improve conversion match, which increases return on ad spend (ROAS) and lowers cost per action (CPA). This helps advertisers optimize targeting, decrease cost per result, and improve measurement reliability.

Key features

The Quora Ads Conversion API destination provides the following key features:

  • Events structure: our Events reference matches Quora events, meaning that your data is properly bridged to the expected fields in an optimized way.

  • Prebuilt mappings: data mapping for event-based destinations happens automatically, which simplifies user inputs.

  • Smart mapping: data mapping can be readjusted using your datalayer defined fields.

  • Event mapping: change standard mapping between Quora events and yours or add new mappings.

Destination setup

Before configuring this destination, you need access to Quora Ads Manager.

Configuration

Settings
Description

Access Token

Required Your access key as generated by accessing the Conversion API tab in Quora Ads Manager and selecting "Generate Token". More details are available by following this LINK.

Account Id

Required Your account identifier as reported in Quora Ads Manager account settings. More details are available by following this LINK.

Click Id

Required Click identifier added as parameter "qclid" to the landing page URL of Quora ads. Landing page URL of Quora ads includes the "qclid" parameter if a conversion API access token has been generated for the ad account. This is used to attribute conversions to Quora ads and users who clicked on the ad. If a user has clicked on more than one ad, the most recent click id should be passed back. More details are available by following this LINK.

Event Mapping

Change the standard mapping between Quora's events and yours or add new mappings. Quora event names must be one of the following: Generic , AppInstall , Purchase , GenerateLead , CompleteRegistration , AddPaymentInfo , AddToCart , AddToWishlist , InitiateCheckout and Search .

Quick reference

Commanders Act Events
Quora Events

generic

Generic

app_install

AppInstall

purchase

Purchase

generate_lead

GenerateLead

sign_up

CompleteRegistration

add_payment_info

AddPaymentInfo

add_to_cart

AddToCart

add_to_wishlist

AddToWishlist

begin_checkout

InitiateCheckout

search

Search

[Any Event]

[Any Allowed Event] [1]

[1] See Event Mapping in Configuration for more details.

Field Mappings

Most properties can be remapped using our "Smart Mapping" feature.

Quora strongly recommends using both the Quora client-side pixel and Conversion API. These are located in two different tabs of your Quora Ads Manager. To deduplicate conversions between this destination and Quora pixel tag you need to set the same value for the mandatory field event_id. More details are available by following this LINK.

Commanders Act Properties
Quora Properties

Account Id

account_id [*]

Click Id

conversion.click_id [*]

context.event_id

conversion.event_id [*]

context.event_timestamp

conversion.timestamp [1]

value

conversion.value

(event_name)

conversion.event_name [2]

user.email

user.email

user.firstname user.lastname

user.name

context.device.ip

user.ip

user.country

user.country

user.state

user.region

user.city

user.city

user.zipcode

user.postal_code

context.device.advertising_id

device.mobile_device_id

context.device.user_agent

device.user_agent

context.device.language

device.language

[*] Mandatory property. [1] Automatically converted in microseconds. [2] See Quick reference for more details.

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