Quora Ads Conversion API

This destination is currently under final review and will be available soon.

Quora is a social Q&A website. Using this destination you can leverage Quora Ads Conversion API to send events to Quora Ads Manager to improve conversion match, which increases return on ad spend (ROAS) and lowers cost per action (CPA). This helps advertisers optimize targeting, decrease cost per result, and improve measurement reliability.

Key features

The Quora Ads Conversion API destination provides the following key features:

• Events structure: our Events reference matches Quora events, meaning that your data is properly bridged to the expected fields in an optimized way.

• Prebuilt mappings: data mapping for event-based destinations happens automatically, which simplifies user inputs.

• Smart mapping: data mapping can be readjusted using your datalayer defined fields.

• Event mapping: change standard mapping between Quora events and yours or add new mappings.

Destination setup

Before configuring this destination, you need access to Quora Ads Manager.

Configuration

Settings	Description
Access Token	Required Your access key as generated by accessing the Conversion API tab in Quora Ads Manager and selecting "Generate Token". More details are available by following this LINK.
Account Id	Required Your account identifier as reported in Quora Ads Manager account settings. More details are available by following this LINK.
Click Id	Required Click identifier added as parameter "qclid" to the landing page URL of Quora ads. Landing page URL of Quora ads includes the "qclid" parameter if a conversion API access token has been generated for the ad account. This is used to attribute conversions to Quora ads and users who clicked on the ad. If a user has clicked on more than one ad, the most recent click id should be passed back. More details are available by following this LINK.
Event Mapping	Change the standard mapping between Quora's events and yours or add new mappings. Quora event names must be one of the following: Generic , AppInstall , Purchase , GenerateLead , CompleteRegistration , AddPaymentInfo , AddToCart , AddToWishlist , InitiateCheckout and Search .

Quick reference

Commanders Act Events	Quora Events
generic	Generic
app_install	AppInstall
purchase	Purchase
generate_lead	GenerateLead
sign_up	CompleteRegistration
add_payment_info	AddPaymentInfo
add_to_cart	AddToCart
add_to_wishlist	AddToWishlist
begin_checkout	InitiateCheckout
search	Search
[Any Event]	[Any Allowed Event] [1]

[1] See Event Mapping in Configuration for more details.

Field mappings

Most properties can be remapped using our "Smart Mapping" feature.

Quora strongly recommends using both the Quora client-side pixel and Conversion API. These are located in two different tabs of your Quora Ads Manager. To deduplicate conversions between this destination and Quora pixel tag you need to set the same value for the mandatory field event_id. More details are available by following this LINK.

Commanders Act Properties	Quora Properties
Account Id	account_id [*]
Click Id	conversion.click_id [*]
context.event_id	conversion.event_id [*]
context.event_timestamp	conversion.timestamp [1]
value	conversion.value
(event_name)	conversion.event_name [2]
user.email	user.email
user.firstname user.lastname	user.name
context.device.ip	user.ip
user.country	user.country
user.state	user.region
user.city	user.city
user.zipcode	user.postal_code
context.device.advertising_id	device.mobile_device_id
context.device.user_agent	device.user_agent
context.device.language	device.language

[*] Mandatory property. [1] Automatically converted in microseconds. [2] See Quick reference for more details.