# Drive to favourite store

## Use case description

🎯 Goal:

SMS with favourite store incentive for loyal customers.

Drive traffic to stores with customers with a **high propensity to buy.**

Send a personalized SMS with a discount valid only in the customer’s favourite shop (regarding his past purchases).

🔧 Complexity: 2/5

💰 ROI: High

![](https://1259070148-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-Mk6XpTQ2LaRLcr2tA-d%2Fuploads%2Fgit-blob-89e4fba8128f90baef2b43ad3315d4e2a9911a94%2Fsms.png?alt=media)

## Use case setup

Step 1: create a new variable ‘favourite\_store’ and import values

Step 2: create a segment with conditions to target loyal customers

Step 3: create a stream to send users in segment previously created to an SMS solution (send the variable favourite\_store to personalize the SMS sent)