Drive to favourite store

Use case description

🎯 Goal:
SMS with favourite store incentive for loyal customers.
Drive traffic to stores with customers with a high propensity to buy.
Send a personalized SMS with a discount valid only in the customer’s favourite shop (regarding his past purchases).
🔧 Complexity: 2/5
💰 ROI: High

Use case setup

Step 1: create a new variable ‘favourite_store’ and import values
Step 2: create a segment with conditions to target loyal customers
Step 3: create a stream to send users in segment previously created to an SMS solution (send the variable favourite_store to personalize the SMS sent)