# Drive to favourite store

## Use case description

🎯 Goal:

SMS with favourite store incentive for loyal customers.

Drive traffic to stores with customers with a **high propensity to buy.**

Send a personalized SMS with a discount valid only in the customer’s favourite shop (regarding his past purchases).

🔧 Complexity: 2/5

💰 ROI: High

![](/files/2pYa75unQjkgqWoSxCWg)

## Use case setup

Step 1: create a new variable ‘favourite\_store’ and import values

Step 2: create a segment with conditions to target loyal customers

Step 3: create a stream to send users in segment previously created to an SMS solution (send the variable favourite\_store to personalize the SMS sent)


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