# Criteo (offline conversions)

[Criteo ](https://www.criteo.com/)is an advertising company that provides online display advertisements.\
Push your offline conversions, like purchases made in physical stores, directly to Criteo.

![](/files/gEtBdR0eaw6Xrpqz6toU)

### Store ID variable:

You must specify the Store ID variable, the variable corresponding to the store identifier on your conversions.

### Offline conversions filter:

By default, we apply a filter on conversion\_type = 'offline' to push only offline conversions. However, if you have a specific setup, you can change this value if needed.

### Criteo Account ID:

Enter your Criteo Account ID, you can find it directly on Criteo interface.

![](/files/UigOUNN6QLypjtHJ8CYV)


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