Criteo (offline conversions)

Criteo is an advertising company that provides online display advertisements. Push your offline conversions, like purchases made in physical stores, directly to Criteo.

Store ID variable:

You must specify the Store ID variable, the variable corresponding to the store identifier on your conversions.

Offline conversions filter:

By default, we apply a filter on conversion_type = 'offline' to push only offline conversions. However, if you have a specific setup, you can change this value if needed.

Criteo Account ID:

Enter your Criteo Account ID, you can find it directly on Criteo interface.

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