Criteo (offline conversions)
Criteo is an advertising company that provides online display advertisements. Push your offline conversions, like purchases made in physical stores, directly to Criteo.
Store ID variable:
You must specify the Store ID variable, the variable corresponding to the store identifier on your conversions.
Offline conversions filter:
By default, we apply a filter on conversion_type = 'offline' to push only offline conversions. However, if you have a specific setup, you can change this value if needed.
Criteo Account ID:
Enter your Criteo Account ID, you can find it directly on Criteo interface.
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