# Criteo (offline conversions)

[Criteo ](https://www.criteo.com/)is an advertising company that provides online display advertisements.\
Push your offline conversions, like purchases made in physical stores, directly to Criteo.

![](https://1259070148-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-Mk6XpTQ2LaRLcr2tA-d%2Fuploads%2Fgit-blob-01afdce0b1f3b24c31a0636ccc62eeaaaa886370%2Fimage.png?alt=media)

### Store ID variable:

You must specify the Store ID variable, the variable corresponding to the store identifier on your conversions.

### Offline conversions filter:

By default, we apply a filter on conversion\_type = 'offline' to push only offline conversions. However, if you have a specific setup, you can change this value if needed.

### Criteo Account ID:

Enter your Criteo Account ID, you can find it directly on Criteo interface.

![](https://1259070148-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-Mk6XpTQ2LaRLcr2tA-d%2Fuploads%2Fgit-blob-f2b1196e8b789b773217d1de947102ad5a8c44f7%2Fimage.png?alt=media)