# Retain customers

- [Identify a churn risk with RFM segmentation](/use-cases/data-activation/retain-customers/identify-a-churn-risk-with-rfm-segmentation.md)
- [Identify customers’ preferred channel](/use-cases/data-activation/retain-customers/identify-customers-preferred-channel.md)
- [Contact with the customer support](/use-cases/data-activation/retain-customers/contact-with-the-customer-support.md)