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  1. Features
  2. Destinations
  3. Destinations catalog

Mapp

PreviousMarin SoftwareNextMatomo

Last updated 1 month ago

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, formerly Webtrekk, generates actionable insights for brands to engage with their customers and deliver cross-channel marketing campaigns. Using this destination you can implement Mapp .

Key features

The Mapp destination provides the following key features:

  • Events structure: our covers , meaning that your data is properly bridged to the expected fields in an optimized way.

  • Prebuilt mappings: data mapping for event-based destinations happens automatically, which simplifies user inputs.

  • Custom events and properties: you can freely push custom events and properties based on your specific needs.

  • Support for multi-item data: information included in the array is dispatched to Mapp.

Destination setup

This destination supports Mapp by detecting them inCustom Event Properties. See for more details. Use to refine events and/or other properties matching your specific needs.

Configuration

Settings
Description

Track Domain

Required

Your track domain as provided by Mapp.

Track Id

Required

Your track identifier as provided by Mapp.

Custom Event Properties

Map your custom event properties by setting their field names in Event property name and adding the field name holding the value in Commanders Act event property. E.g. if you inputsizein the Event property name and items.0.product.size in Commanders Act event property, you'll have a custom event property in Mapp calledsizewith a value based on the content of the field items.0.product.size [1].

Exclude Mapp "ct" Parameter

Quick reference

Commanders Act Events
Mapp Request Type

[Any Event]

page or event or media or form [1]

Field mappings

Commanders Act Properties
Mapp Properties

partners.mapp.version,page.title,0,device.screen.widthxdevice.screen.height,device.density,0,event_timestamp,page.referrer,device.screen.widthxdevice.screen.height,0

p [1]

partners.mapp.ceid

device.sdk_id

user.tcId

ceid [2]

partners.mapp.eid

eid [2]

device.ip

X-WT-IP

device.user_agent

X-WT-UA [3]

page.url page.location

X-WT-RQ [2][3]

page.lang

la

partners.mapp.event_name or

event_name

ct [2][4]

currency

cr

id

oi

value

ov

(event_name)

st [5]

items.X.product.name

ba [6]

items.X.product.price*items.X.quantity

co [6]

items.X.quantity

qn [6]

items.X.list_position

plp [6]

Custom Event Properties

[Custom Property Name] [7]

In the column Commanders Act event property position you should keep the default value Default (root) as it better fits most scenarios. In case you select either In "items" {items.X} or In "product" {items.X.product} this destination will look for the input event property starting from the or level respectively and concatenate values separated by a semicolon (";").

Under the "Advanced Settings", you have the option to exclude the Mapp ct parameter by flagging this checkbox. More information on this parameter are available in the section.

[1] Using "dots" (".") you can navigate deeper to the specific field you want to get the value of. See for more details on the standard field names by event. You can also freely set custom fields: there are no boundaries.

[1] Custom events are also supported. More details on Mapp request types are available following this .

Session handling is done by Mapp using the ever id. If this information is not available, the session is recognized by the user agent and the IP address. More details are available following this . Depending on Mapp request types you're sending, some properties may not be tracked by Mapp. More details are available following this .

cookie

[1] Default value: 300,0,0,0,0,0,event_timestamp,0,0,0. [2] Priority order is listed in the left column. [3] Encoded property. [4] Property excluded with event. [5] If the array is filled and depending on incoming events, this is set with: •add, for event. •conf, for event. •view, as default value. [6] Product information separated by semicolon and computed amounts are rounded with two decimals. [7] SeeCustom Event Propertiesin for more details on how you can bridge custom properties to Mapp.

Events reference
LINK
LINK
LINK
Mapp
server-side tracking
Events reference
Mapp request types
item
independent parameters
Destination filters
Configuration
page_view
items
add_to_cart
purchase
Configuration
items
product
wt3_eid
Field Mapping