Mapp

Mapp, formerly Webtrekk, generates actionable insights for brands to engage with their customers and deliver cross-channel marketing campaigns. Using this destination you can implement Mapp server-side tracking.

Key features

The Mapp destination provides the following key features:

  • Events structure: our Events reference covers Mapp request types, meaning that your data is properly bridged to the expected fields in an optimized way.

  • Prebuilt mappings: data mapping for event-based destinations happens automatically, which simplifies user inputs.

  • Custom events and properties: you can freely push custom events and properties based on your specific needs.

  • Support for multi-item data: information included in the item array is dispatched to Mapp.

Destination setup

Configuration

Settings
Description

Track Domain

Required

Your track domain as provided by Mapp.

Track Id

Required

Your track identifier as provided by Mapp.

Custom Event Properties

Map your custom event properties by setting their field names in Event property name and adding the field name holding the value in Commanders Act event property. E.g. if you inputsizein the Event property name and items.0.product.size in Commanders Act event property, you'll have a custom event property in Mapp calledsizewith a value based on the content of the field items.0.product.size [1].

Exclude Mapp "ct" Parameter

Quick reference

Commanders Act Events
Mapp Request Type

[Any Event]

page or event or media or form [1]

Field mappings

Commanders Act Properties
Mapp Properties

partners.mapp.version,page.title,0,device.screen.widthxdevice.screen.height,device.density,0,event_timestamp,page.referrer,device.screen.widthxdevice.screen.height,0

p [1]

partners.mapp.ceid

device.sdk_id

user.tcId

ceid [2]

partners.mapp.eid

eid [2]

device.ip

X-WT-IP

device.user_agent

X-WT-UA [3]

page.url page.location

X-WT-RQ [2][3]

page.lang

la

partners.mapp.event_name or

event_name

ct [2][4]

currency

cr

id

oi

value

ov

(event_name)

st [5]

items.X.product.name

ba [6]

items.X.product.price*items.X.quantity

co [6]

items.X.quantity

qn [6]

items.X.list_position

plp [6]

Custom Event Properties

[Custom Property Name] [7]

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