Google Display & Video 360

Google is a multinational technology company focusing on online advertising, search engine technology, cloud computing, and computer software. Google Display & Video 360 is a paid product and part of the Google Marketing Platform. Using our destinations you can share and synchronize user segments/audience with Google Display & Video 360.

Destination setup

Ensure you can access the Google Marketing Platform (360).

First, proceed to the following section to link Commanders Act as an external data partner.

Link External Data Partner

Access your Display & Video 360 account and, from the left menu, open (1) Advanced Settings and select (2) Linked Accounts :

Click (3) LINK NEW ACCOUNT :

Click (4) External Data Partner :

and choose the following from the partner list:

Name: DMP: Commanders Act (TagCommander)

Once the operation is validated, ensure the status is (5) active:

This connector is only for Google DV360 accounts (including Google Ads for DV360) but not for Google Ads accounts (without a DV360 account).

If you have a Google Ads account, you can use the Google Customer Match destination.

Select your destination

Depending on your Google account type, add one of the following destination.

• Display & Video 360 was previously DoubleClick Bid Manager.

  • If you had a DoubleClick Bid Manager account or if you have a Display & Video 360 account, please use our Google Display & Video 360 Bid Manager destination.

• Display & Video 360 can be also used with an Adexchange account

  • If you had an Adexchange account, please use our Google Display & Video 360 Adex destination.

Configuration

At the Audience step, select your segments and then proceed to Settings to add your advertiser identifier. Segments will be directly created by Commanders Act, and appear in the audience list: Segment sharing is based on a cookie synchronization between Commanders Act and Google. If you see less data than expected in the data stream, check your cookie-sync ratio.

Settings	Description
Advertiser ID	Required Your advertiser identifier. Learn how you can find your ID by accessing this LINK.

Error management

• [Google DDP API][2473] Could not fetch lists: [AuthorizationError.USER_PERMISSION_DENIED @ clientCustomerId]

→ Trouble with linking Commanders Act as external data partner. Be sure you are using the right name: DMP: Commanders Act (TagCommander), and the advertiser identifier.

• [Google DDP API][3206] Could not fetch lists: [DmpUserListServiceError.INVALID_CLIENT_CUSTOMER_ID @ clientCustomerId]

→ You don't have a Google DV360 account. Please use the Google Customer Match destination.