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  1. Features
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Reddit Conversions API

PreviousRealyticsNextResponsys

Last updated 5 months ago

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This destination is currently under final review and will be available soon.

is a social news aggregation, content rating, and forum social network. (CAPI) is a server-side solution to share your web conversion data directly with Reddit so you can measure and optimize your performance campaigns.

Key features

The Reddit Conversions API destination provides the following key features:

  • Events structure: our model covers , meaning that your data is properly bridged to the expected fields in an optimized way.

  • Prebuilt mappings: data mapping for event-based destinations happens automatically, which simplifies user inputs.

  • Automatic hashing: information is automatically hashed matching partner specifications.

  • Smart mapping: data mapping can be readjusted using your datalayer defined fields.

  • Event mapping: change standard mapping between Reddit events and yours or add new mappings.

  • Support for multi-item data: information included in the array is dispatched to Reddit.

Destination setup

Before configuring this destination, you need access to .

Configuration

Settings
Description

Authentication

Required Your credentials with Reddit Campaign Manager as set in the Commanders Act interface following: Administration ➜ Connector Credentials ➜ Add connector credentials ➜ RedditAds

Access Token

Event Mapping

Change the standard mapping between Reddit's events and yours or add new mappings.

Test Mode

Enable this only while testing your settings. Disable in production!

Quick reference

Commanders Act Events
Reddit Events

add_to_cart

AddToCart

add_to_wishlist

AddToWishlist

generate_lead

Lead

page_view

PageVisit

purchase

Purchase

search

Search

sign_up

SignUp

view_item

ViewContent

[Any Event]

[Any Event] [1]

Field Mappings

Most properties can be remapped using our "Smart Mapping" feature. All Reddit properties are set in the path events[0] .

At least one of the following Reddit properties is required: • click_id * • uuid * • email * • ip_address + user_agent + width + height * • idfa or aaid • external_id Sending more properties will improve attribution accuracy and performance. * Recommended properties.

Commanders Act Properties
Reddit Properties

context.event_timestamp

event_at [1]

Event Mapping

event_type.custom_event_name

partners.reddit.click_id

click_id [2]

id

conversion_id [3]

value

value_decimal [3]

currency

currency [3]

items

item_count [3][4]

items.X.id

products.X.id [3]

items.X.product.name

products.X.name [3]

items.X.product.category_1

items.X.product.category_2

items.X.product.category_3

items.X.product.category_4

items.X.product.category_5

products.X.category [3][5]

context.device.advertising_id

idfa [6][7][8]

aaid [6][7][8]

user.email

email [6][8]

user.id

external_id [6][8]

context.device.ip

ip_address [6][8]

context.device.user_agent

user_agent [6]

parters.reddit.uuid

uuid [6]

context.device.ad_tracking_enabled

opt_out [6]

user.country

country [9]

user.region

region [9]

parters.reddit.data_proc_mode

modes[0] [9][10]

context.device.screen.width

width [11]

context.device.screen.height

height [11]

Test Mode

test_mode [12]

Required Your access token identifier as generated by accessing . More details are available by following this .

[1] See Event Mapping in for more details.

[1] Timestamp is converted to the format. [2] If a value is not provided, this is retrieved from the page URL by parsing the parameter rdt_cid . [3] Set in the event_metadata field. [4] Based on the length of the provided "Smart Mapping" field Item List . [5] All provided categories are separated by the "greater than" character ( > ). [6] Set in the user field. [7] These properties require a proper value, iOS or Android , for the "Smart Mapping" field Device Platform . [8] Automatically hashed via SHA256 when provided in clear text. [9] Set in the user.data_processing_options field. [10] Supported value: LDU . [11] Set in the user.screen_dimensions field. [12] Set in the base path.

Reddit
Reddit Conversions API
Events reference
Reddit's event types and custom events
item
Reddit Ads Manager
ISO 8601
Configuration
Nextdoor Ads Manager
LINK