Reddit Conversions API

This destination is currently under final review and will be available soon.

Reddit is a social news aggregation, content rating, and forum social network. Reddit Conversions API (CAPI) is a server-side solution to share your web conversion data directly with Reddit so you can measure and optimize your performance campaigns.

Key features

The Reddit Conversions API destination provides the following key features:

• Events structure: our Events reference model covers Reddit's event types and custom events, meaning that your data is properly bridged to the expected fields in an optimized way.

• Prebuilt mappings: data mapping for event-based destinations happens automatically, which simplifies user inputs.

• Automatic hashing: information is automatically hashed matching partner specifications.

• Smart mapping: data mapping can be readjusted using your datalayer defined fields.

• Event mapping: change standard mapping between Reddit events and yours or add new mappings.

• Support for multi-item data: information included in the item array is dispatched to Reddit.

Destination setup

Before configuring this destination, you need access to Reddit Ads Manager.

Configuration

Settings	Description
Access Token	Required Input your access token. You can find it in Reddit Ads by following this LINK and, from the left menu, select Event Manager → Conversions API and click Generate Access Token .
Pixel Id	Required Input your pixel identifier. You can find it in Reddit Ads by following this LINK and, from the left menu, select Event Manager .
Event Mapping	Change the standard mapping between Reddit events and yours or add new mappings.
Test Mode	Enable this only while testing your settings. Disable in production!

Quick reference

Commanders Act Events	Reddit Events
add_to_cart	AddToCart
add_to_wishlist	AddToWishlist
generate_lead	Lead
page_view	PageVisit
purchase	Purchase
search	Search
sign_up	SignUp
view_item	ViewContent
[Any Event]	[Any Event] [1]

[1] See Event Mapping in Configuration for more details.

Field Mappings

Most properties can be remapped using our "Smart Mapping" feature. All Reddit properties are set in the path events[0] .

At least one of the following Reddit properties is required: • click_id * • uuid * • email * • ip_address + user_agent + width + height * • idfa or aaid • external_id Sending more properties will improve attribution accuracy and performance. * Recommended properties.

Commanders Act Properties	Reddit Properties
context.event_timestamp	event_at_ms
Event Mapping	event_type.custom_event_name
partners.reddit.click_id	click_id [1]
id	conversion_id [2]
value	value_decimal [2]
currency	currency [2]
items	item_count [2][3]
items.X.id	products.X.id [2]
items.X.product.name	products.X.name [2]
items.X.product.category_1 items.X.product.category_2 items.X.product.category_3 items.X.product.category_4 items.X.product.category_5	products.X.category [2][4]
context.device.advertising_id	idfa [5][6][7] aaid [5][6][7]
user.email	email [5][7]
user.id	external_id [5][7]
context.device.ip	ip_address [5][7]
context.device.user_agent	user_agent [5]
parters.reddit.uuid	uuid [5]
context.device.ad_tracking_enabled	opt_out [5]
user.country	country [8]
user.region	region [8]
parters.reddit.data_proc_mode	modes[0] [8][9]
context.device.screen.width	width [10]
context.device.screen.height	height [10]
Test Mode	test_mode [11]

[1] If a value is not provided, this is retrieved from the page URL by parsing the parameter rdt_cid . [2] Set in the event_metadata field. [3] Based on the length of the provided "Smart Mapping" field Item List . [4] All provided categories are separated by the "greater than" character ( > ). [5] Set in the user field. [6] These properties require a proper value, iOS or Android , for the "Smart Mapping" field Device Platform . [7] Automatically hashed via SHA256 when provided in clear text. [8] Set in the user.data_processing_options field. [9] Supported value: LDU . [10] Set in the user.screen_dimensions field. [11] Set in the base path.