Google ACM requires IAB TCF
New requirement for publishers from February 1st 2024: IAB TCF mandatory
Publishers using Google AdSense, Ad Manager, or AdMob must use a CMP certified by Google and must integrate the IAB’s TCF
What needs to be done ? 3 situations
Commanders Act CMP provides you all the keys to be compliant with this new requirement. Depending on your configuration, you’ll fit into one of these use cases:
You already have
a TCF privacy banner
with Google Vendors?
You already use an IAB TCF banner template, but you have no Google ACM Vendors?
You don’t
currently use
an IAB TCF banner template
Status: You’re already compliant. Nothing to do
Status: You’re 3 steps away from being compliant. Follow the instructions below
Status: You’re 4 steps away from being compliant. Follow the instructions below
Step 1
Go on page: “Data Governance > Consent Management > Settings”
Situation #2: Activate the Google ACM option
Situation #3: Activate the IAB TCF Compliancy & the Google ACM options
Step 2
Go on page: “Data Governance > Consent Management > Vendors”
Situation #2 and #3 : Add your Google ACM Vendors
Step 3
Go on page: “Data Governance > Consent Management > Settings”
Situation #2: not required if you already have a TCF privacy banner with “Google Advertising Products Vendors”
Situation #3: Activate the IAB TCF Compliancy & the Google ACM options
Final Step
Go on page: “Sources > Privacy Banners”
Situation #2 and #3: • Select your banner, go on tab Generate & Deploy • Generate your new version of the privacy banner It’s ready to be deployed in production!
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