# Google ACM requires IAB TCF

### New requirement for publishers from February 1st 2024: IAB TCF mandatory

Publishers using Google AdSense, Ad Manager, or AdMob must use a CMP certified by Google and must integrate the IAB’s TCF

{% hint style="info" %}
*In addition to the Google* [*EU user consent policy*](https://www.google.com/about/company/user-consent-policy/)*, **publishers and developers using Google AdSense, Ad Manager, or AdMob will be required** to use a Consent Management Platform **(CMP) that has been certified by Google and has integrated with the*** [***IAB's** Transparency and Consent Framework*](https://iabeurope.eu/transparency-consent-framework/) *(TCF) when serving ads to users in the European Economic Area or the UK.*

source: <https://support.google.com/adsense/answer/13554116>
{% endhint %}

### What needs to be done ? 3 situations

Commanders Act CMP provides you all the keys to be compliant with this new requirement. Depending on your configuration, you’ll fit into one of these use cases:

| Situation #1                                                                      | Situation #2                                                                                                  | Situation #3                                                                                                  |
| --------------------------------------------------------------------------------- | ------------------------------------------------------------------------------------------------------------- | ------------------------------------------------------------------------------------------------------------- |
| <p>You already have</p><p>a TCF privacy banner</p><p>with Google Vendors?<br></p> | You already use an IAB TCF banner template, but you have no Google ACM Vendors?                               | <p>You don’t</p><p>currently use</p><p>an IAB TCF banner template<br></p>                                     |
| <p>Status:<br><strong>You’re already compliant. Nothing to do</strong><br></p>    | <p>Status:<br>You’re <strong>3 steps away from being compliant.</strong><br>Follow the instructions below</p> | <p>Status:<br>You’re <strong>4 steps away from being compliant</strong>.<br>Follow the instructions below</p> |

#### Step 1

Go on page: `“Data Governance > Consent Management > Settings”`

* Situation #2: Activate the Google ACM option
* Situation #3: Activate the IAB TCF Compliancy & the Google ACM options

<figure><img src="/files/aYbFgbqDeCG9nKV8Z4Xt" alt="" width="455"><figcaption></figcaption></figure>

#### Step 2

Go on page: `“Data Governance > Consent Management > Vendors”`

* Situation #2 and #3 : Add your Google ACM Vendors

<div align="center"><figure><img src="/files/EyHMr1qn5Gv5KPAEatEa" alt="" width="358"><figcaption></figcaption></figure></div>

<figure><img src="/files/tqoCE8YmeNIDF7mhcta1" alt=""><figcaption></figcaption></figure>

#### Step 3

Go on page: `“Data Governance > Consent Management > Settings”`

* Situation #2: **not required if you already have a TCF privacy banner**\
  **with “Google Advertising Products Vendors”**
* Situation #3: Activate the IAB TCF Compliancy & the Google ACM options

<figure><img src="/files/GFA0G4vqOSDdJWU2H2Am" alt="" width="392"><figcaption></figcaption></figure>

<figure><img src="/files/c9dYy05up4d9L2SbGGPw" alt="" width="541"><figcaption></figcaption></figure>

#### Final Step

Go on page: `“Sources > Privacy Banners”`

* Situation #2 and #3:\
  • Select your banner, go on tab Generate & Deploy\
  • Generate your new version of the privacy banner\
  It’s ready to be deployed in production!

<figure><img src="/files/C7PmwIxky3OvQqqVfkry" alt=""><figcaption></figcaption></figure>


---

# Agent Instructions: Querying This Documentation

If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter:

```
GET https://doc.commandersact.com/features/consent-management/knowledge-base/google-acm-requires-iab-tcf.md?ask=<question>
```

The question should be specific, self-contained, and written in natural language.
The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.