Google ACM requires IAB TCF

New requirement for publishers from February 1st 2024: IAB TCF mandatory

Publishers using Google AdSense, Ad Manager, or AdMob must use a CMP certified by Google and must integrate the IAB’s TCF

In addition to the Google EU user consent policy, publishers and developers using Google AdSense, Ad Manager, or AdMob will be required to use a Consent Management Platform (CMP) that has been certified by Google and has integrated with the IAB's Transparency and Consent Framework (TCF) when serving ads to users in the European Economic Area or the UK.

source: https://support.google.com/adsense/answer/13554116

What needs to be done ? 3 situations

Commanders Act CMP provides you all the keys to be compliant with this new requirement. Depending on your configuration, you’ll fit into one of these use cases:

Situation #1	Situation #2	Situation #3
You already have a TCF privacy banner with Google Vendors?	You already use an IAB TCF banner template, but you have no Google ACM Vendors?	You don’t currently use an IAB TCF banner template
Status: You’re already compliant. Nothing to do	Status: You’re 3 steps away from being compliant. Follow the instructions below	Status: You’re 4 steps away from being compliant. Follow the instructions below

Step 1

Go on page: “Data Governance > Consent Management > Settings”

• Situation #2: Activate the Google ACM option

• Situation #3: Activate the IAB TCF Compliancy & the Google ACM options

Step 2

Go on page: “Data Governance > Consent Management > Vendors”

• Situation #2 and #3 : Add your Google ACM Vendors

Step 3

Go on page: “Data Governance > Consent Management > Settings”

• Situation #2: not required if you already have a TCF privacy banner with “Google Advertising Products Vendors”

• Situation #3: Activate the IAB TCF Compliancy & the Google ACM options

Final Step

Go on page: “Sources > Privacy Banners”

• Situation #2 and #3: • Select your banner, go on tab Generate & Deploy • Generate your new version of the privacy banner It’s ready to be deployed in production!