# Google ACM requires IAB TCF

### New requirement for publishers from February 1st 2024: IAB TCF mandatory

Publishers using Google AdSense, Ad Manager, or AdMob must use a CMP certified by Google and must integrate the IAB’s TCF

{% hint style="info" %}
*In addition to the Google* [*EU user consent policy*](https://www.google.com/about/company/user-consent-policy/)*, **publishers and developers using Google AdSense, Ad Manager, or AdMob will be required** to use a Consent Management Platform **(CMP) that has been certified by Google and has integrated with the*** [***IAB's** Transparency and Consent Framework*](https://iabeurope.eu/transparency-consent-framework/) *(TCF) when serving ads to users in the European Economic Area or the UK.*

source: <https://support.google.com/adsense/answer/13554116>
{% endhint %}

### What needs to be done ? 3 situations

Commanders Act CMP provides you all the keys to be compliant with this new requirement. Depending on your configuration, you’ll fit into one of these use cases:

| Situation #1                                                                      | Situation #2                                                                                                  | Situation #3                                                                                                  |
| --------------------------------------------------------------------------------- | ------------------------------------------------------------------------------------------------------------- | ------------------------------------------------------------------------------------------------------------- |
| <p>You already have</p><p>a TCF privacy banner</p><p>with Google Vendors?<br></p> | You already use an IAB TCF banner template, but you have no Google ACM Vendors?                               | <p>You don’t</p><p>currently use</p><p>an IAB TCF banner template<br></p>                                     |
| <p>Status:<br><strong>You’re already compliant. Nothing to do</strong><br></p>    | <p>Status:<br>You’re <strong>3 steps away from being compliant.</strong><br>Follow the instructions below</p> | <p>Status:<br>You’re <strong>4 steps away from being compliant</strong>.<br>Follow the instructions below</p> |

#### Step 1

Go on page: `“Data Governance > Consent Management > Settings”`

* Situation #2: Activate the Google ACM option
* Situation #3: Activate the IAB TCF Compliancy & the Google ACM options

<figure><img src="https://1259070148-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-Mk6XpTQ2LaRLcr2tA-d%2Fuploads%2Fgit-blob-f58fb26575dcbfac369df7919b8870ca530ad575%2Fimage.png?alt=media" alt="" width="455"><figcaption></figcaption></figure>

#### Step 2

Go on page: `“Data Governance > Consent Management > Vendors”`

* Situation #2 and #3 : Add your Google ACM Vendors

<div align="center"><figure><img src="https://1259070148-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-Mk6XpTQ2LaRLcr2tA-d%2Fuploads%2Fgit-blob-d199be9a3e2b5ac78611b2c6ad0811fa41ac47a2%2Fimage.png?alt=media" alt="" width="358"><figcaption></figcaption></figure></div>

<figure><img src="https://1259070148-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-Mk6XpTQ2LaRLcr2tA-d%2Fuploads%2Fgit-blob-d85e751fcebd0d0aa1aa37e24c45cc4b961fa8b6%2Fimage.png?alt=media" alt=""><figcaption></figcaption></figure>

#### Step 3

Go on page: `“Data Governance > Consent Management > Settings”`

* Situation #2: **not required if you already have a TCF privacy banner**\
  **with “Google Advertising Products Vendors”**
* Situation #3: Activate the IAB TCF Compliancy & the Google ACM options

<figure><img src="https://1259070148-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-Mk6XpTQ2LaRLcr2tA-d%2Fuploads%2Fgit-blob-0f36db798466a164660f2b1a4862a0453dfadf31%2Fimage.png?alt=media" alt="" width="392"><figcaption></figcaption></figure>

<figure><img src="https://1259070148-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-Mk6XpTQ2LaRLcr2tA-d%2Fuploads%2Fgit-blob-b5b150b79f450c3748e95f36d3f7725e52b40c1c%2Fimage.png?alt=media" alt="" width="541"><figcaption></figcaption></figure>

#### Final Step

Go on page: `“Sources > Privacy Banners”`

* Situation #2 and #3:\
  • Select your banner, go on tab Generate & Deploy\
  • Generate your new version of the privacy banner\
  It’s ready to be deployed in production!

<figure><img src="https://1259070148-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-Mk6XpTQ2LaRLcr2tA-d%2Fuploads%2Fgit-blob-cc6b3bf16540627419ad1ec016a0fec2676f7d08%2Fimage.png?alt=media" alt=""><figcaption></figcaption></figure>