LinkedIn Conversions API
LinkedIn CAPI
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LinkedIn CAPI
Last updated
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LinkedIn is a business and employment-focused social media platform. Using this destination you can stream conversion events to LinkedIn through their Conversions API. This allows to measure the performance of your LinkedIn marketing campaigns no matter where the conversion happens and use this data to power campaign optimization. This destination can help strengthen performance and decrease cost per action with more complete attribution, improved data reliability, and better optimized delivery.
The LinkedIn destination provides the following key features:
Events structure: our Events reference model matches LinkedIn's conversion rules, meaning that your data is properly bridged to the expected fields in an optimized way.
Prebuilt mappings: data mapping for event-based destinations happens automatically, which simplifies user inputs.
Automatic hashing: information is automatically hashed matching partner specifications.
Smart mapping: data mapping can be readjusted using your datalayer defined fields.
Before using this destination, review your conversion rules and campaigns in LinkedIn:
Authentication
Required
Your credentials with LinkedIn Campaign Manager as set in the Commanders Act interface following: Administration
➜ Connector Credentials
➜ Add connector credentials
➜ LinkedinAds
Mapping
Required
Map LinkedIn conversion rules with your events by setting at least a couple Conversion rule name
and Your event name
. One entry is required. You can create/edit a conversion rule by accessing your Campaign Manager account and select "Analyze" → "Conversion tracking" from the left menu.
[Any Event]
[1]
[Any Conversion Rule]
[2]
At least one of the following statements, related to "Smart Mapping" fields, must be fulfilled:
• The field User Email SHA256
is set.
• The field Linkedin UUID
or the cookie li_fat_id
is set.
• The field LiveRamp ACXIOM Id
is set.
• The field Oracle MOAT Id
is set.
• Both fields User First Name
and User Last Name
are set.
Moreover, If you send any user information via "Smart Mapping" fields (E.g. User Company Name
, User Job Title
, or User Country
), you must set the User First Name
and User Last Name
fields, regardless if you provide other identity values listed above. More details are available following this LINK.
Conversion Rule Id
conversion
[1][*]
context.event_timestamp
conversionHappenedAt
[*]
value
conversionValue.amount
currency
conversionValue.currencyCode
context.event_id
eventId
[2]
user.email_sha256
partners.linkedin.uuid
partners.linkedin.acxiom_id
partners.linkedin.moat_id
user.userIds.X.idValue
[3]
(user.email_sha256
partners.linkedin.uuid
partners.linkedin.acxiom_id
partners.linkedin.moat_id)
user.userIds.X.idType
[4]
user.firstname
user.userInfo.firstName
user.lastname
user.userInfo.lastName
user.country
user.userInfo.countryCode
user.title
user.userInfo.title
user.company_name
user.userInfo.companyName