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  1. Features
  2. Destinations
  3. Destinations catalog

LinkedIn Conversions API

LinkedIn CAPI

PreviousKwankoNextLiveramp

Last updated 3 months ago

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is a business and employment-focused social media platform. Using this destination you can stream conversion events to LinkedIn through their . This allows to measure the performance of your LinkedIn marketing campaigns no matter where the conversion happens and use this data to power campaign optimization. This destination can help strengthen performance and decrease cost per action with more complete attribution, improved data reliability, and better optimized delivery.

Key features

The LinkedIn destination provides the following key features:

  • Events structure: our model matches , meaning that your data is properly bridged to the expected fields in an optimized way.

  • Prebuilt mappings: data mapping for event-based destinations happens automatically, which simplifies user inputs.

  • Automatic hashing: information is automatically hashed matching partner specifications.

  • Smart mapping: data mapping can be readjusted using your datalayer defined fields.

Destination setup

Before using this destination, review your conversion rules and campaigns in LinkedIn:

First, ensure at least one conversion rule is defined in LinkedIn by accessing your account and select Analyze (1) → Conversion tracking (2) from the left menu:

You can also create a new conversion rule by clicking Create conversion (3) → Conversions API or CSV conversion (4) :

Lastly, you need to associate your conversion rule with one or more campaigns. From the Conversion tracking section, click your conversion rule and reach step 3 where you can select the campaigns you want to track with the conversion:

In order to set the optional "Smart Mapping" field Linkedin UUID or the related cookie li_fat_id , advertisers need to enable enhanced conversion tracking from . This activates first party cookies that append a click identifier parameter ("li_fat_id") to the click URLs. Refer for implementation details.

Configuration

Settings
Description

Authentication

Required Your credentials with LinkedIn Campaign Manager as set in the Commanders Act interface following: Administration ➜ Connector Credentials ➜ Add connector credentials ➜ LinkedinAds

Mapping

Quick reference

Commanders Act Events
LinkedIn Tracking

[Any Event] [1]

[Any Conversion Rule] [2]

Field Mappings

Most properties can be remapped using our "Smart Mapping" feature.

Commanders Act Properties
LinkedIn Properties

Conversion Rule Id

conversion [1][*]

context.event_timestamp

conversionHappenedAt [*]

value

conversionValue.amount

currency

conversionValue.currencyCode

context.event_id

eventId [2]

user.email_sha256

partners.linkedin.uuid

partners.linkedin.acxiom_id

partners.linkedin.moat_id

user.userIds.X.idValue [3]

(user.email_sha256

partners.linkedin.uuid

partners.linkedin.acxiom_id

partners.linkedin.moat_id)

user.userIds.X.idType [4]

user.firstname

user.userInfo.firstName

user.lastname

user.userInfo.lastName

user.country

user.userInfo.countryCode

user.title

user.userInfo.title

user.company_name

user.userInfo.companyName

LinkedIn CAPI supports deduplication with your client-side . Check the "Smart Mapping" field Event Id , (See property eventId ) or this for more details.

Required Map LinkedIn conversion rules with your events by setting at least a couple Conversion rule name and Your event name . One entry is required. You can create/edit a conversion rule by accessing your account and select "Analyze" → "Conversion tracking" from the left menu.

[1] Use to specify your matching events. [2] See Conversion Rule Name in for more details.

At least one of the following statements, related to "Smart Mapping" fields, must be fulfilled: • The field User Email SHA256 is set. • The field Linkedin UUID or the cookie li_fat_id is set. • The field LiveRamp ACXIOM Id is set. • The field Oracle MOAT Id is set. • Both fields User First Name and User Last Name are set. Moreover, If you send any user information via "Smart Mapping" fields (E.g. User Company Name , User Job Title , or User Country ), you must set the User First Name and User Last Name fields, regardless if you provide other identity values listed above. More details are available following this .

[*] Mandatory property. [1] Value includes the static string "urn:lla:llaPartnerConversion:". [2] The unique id generated by advertisers to indicate each event. This is used for deduplication. More details are available following this . [3] If a clear text user email is provided, it's automatically hashed via SHA256. The "Smart Mapping" field Linkedin UUID has priority over the cookie li_fat_id . [4] Depending on the value being set in user.userIds.X.idValue , this is one of the following strings: SHA256_EMAIL , LINKEDIN_FIRST_PARTY_ADS_TRACKING_UUID , ACXIOM_ID or ORACLE_MOAT_ID . More details are available following this .

LINK
LINK
LINK
Insight Tag
LINK
Field Mappings
Destination filters
Configuration
Campaign Manager
LinkedIn
Conversions API
Events reference
LinkedIn's conversion rules
Campaign Manager
Campaign Manager
Enabling Click Ids