LinkedIn Conversions API
LinkedIn CAPI
LinkedIn is a business and employment-focused social media platform. Using this destination you can stream conversion events to LinkedIn through their Conversions API. This allows to measure the performance of your LinkedIn marketing campaigns no matter where the conversion happens and use this data to power campaign optimization. This destination can help strengthen performance and decrease cost per action with more complete attribution, improved data reliability, and better optimized delivery.
Key features
The LinkedIn destination provides the following key features:
Events structure: our Events reference model matches LinkedIn's conversion rules, meaning that your data is properly bridged to the expected fields in an optimized way.
Prebuilt mappings: data mapping for event-based destinations happens automatically, which simplifies user inputs.
Smart mapping: data mapping can be readjusted using your datalayer defined fields.
Destination setup
Before using this destination, review your conversion rules and campaigns in LinkedIn:
First, ensure at least one conversion rule is defined in LinkedIn by accessing your Campaign Manager account and select Analyze
(1)
→ Conversion tracking
(2)
from the left menu:
Lastly, you need to associate your conversion rule with one or more campaigns. From the Conversion tracking
section, click your conversion rule and reach step 3 where you can select the campaigns you want to track with the conversion:
In order to set the optional "Smart Mapping" field Linkedin UUID
or the related cookie li_fat_id
, advertisers need to enable enhanced conversion tracking from Campaign Manager. This activates first party cookies that append a click identifier parameter ("li_fat_id") to the click URLs. Refer Enabling Click Ids for implementation details.
LinkedIn CAPI supports deduplication with your client-side Insight Tag.
Check the "Smart Mapping" field Event Id
, Field Mappings (See property eventId
) or this LINK for more details.
Configuration
Settings | Description |
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Quick reference
Commanders Act Events | LinkedIn Tracking |
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[1] Use Destination filters to specify your matching events.
[2] See Conversion Rule Name
in Configuration for more details.
Field Mappings
Most properties can be remapped using our "Smart Mapping" feature.
At least one of the following statements, related to "Smart Mapping" fields, must be fulfilled:
• The field User Email SHA256
is set.
• The field Linkedin UUID
or the cookie li_fat_id
is set.
• The field LiveRamp ACXIOM Id
is set.
• The field Oracle MOAT Id
is set.
• Both fields User First Name
and User Last Name
are set.
Moreover, If you send any user information via "Smart Mapping" fields (E.g. User Company Name
, User Job Title
, or User Country
), you must set the User First Name
and User Last Name
fields, regardless if you provide other identity values listed above. More details are available following this LINK.
Commanders Act Properties | LinkedIn Properties |
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"urn:lla:llaPartnerConversion:" + |
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[*] Mandatory property.
[1] The unique id generated by advertisers to indicate each event. This is used for deduplication. More details are available following this LINK.
[2] If a clear text user email is provided, it's automatically hashed via SHA256.
The "Smart Mapping" field Linkedin UUID
has priority over the cookie li_fat_id
.
[3] Depending on the value being set in user.userIds.X.idValue
, this is one of the following strings: SHA256_EMAIL
, LINKEDIN_FIRST_PARTY_ADS_TRACKING_UUID
, ACXIOM_ID
or ORACLE_MOAT_ID
. More details are available following this LINK.
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