Data retention duration

Within this page, you will find a detailed information about collected data by our platform, their specific purposes, and their retention duration.

Commanders Act do not transfer any of the information collected outside of the European Union, and this applies to all of our solutions.

Server Side

Event delivery

Type: Data Collection

Purpose: Sampling storage of inbound and outbound hits from server side function

Personal data: Any data necessary for the client's project *IP addresses are automatically obfuscated (the last octet is replaced by 0)

Consent required: Yes

Data retention: 30 days

Collection frequency: 6 requests per minute for each event type *a bonus of 30 request per hour for each event type

Live events inspector (sources & destinations)

Type: Data Collection

Purpose: Sampling storage of inbound and outbound hits from server side function

Personal data: Any data necessary for the client's project *IP addresses are automatically obfuscated (the last octet is replaced by 0)

Consent required: Yes

Data retention: 7 days

Collection frequency: 6 requests per minute for each event type *a bonus of 30 request per hour for each event type

Sources Data Quality

Type: Data Collection

Purpose: Sampling storage of inbound and outbound hits from server side function

Personal data: Yes, depending of customers settings

Consent required: Yes

Data retention: 30 days

Collection frequency: 6 requests per minute for each event type *a bonus of 30 request per hour for each event type

TMS Client Side

Container calls

Type: Data Collection

Purpose: Monitoring of the volume of container calls Generation of TAG invoicing

Personal data: No

Consent required: No

Data retention: 31 days

Deduplication conversions

Type: Data Collection

Purpose: Deduplication reporting by conversions

Personal data: No

Consent required: Yes

Data retention: 90 days

Tag Performance

Type: Data Collection

Purpose: Performance reporting on the tags embedded in our containers

Personal data: No

Consent required: Yes

Data retention: 30 days

One Tag

Type: Data Collection

Purpose: Collecting of online events with possible storage, in order to transfer data to partners or generate user segmentation and exports

Personal data:

  • ID Unique CA (TC_ID)

  • IP

  • User Agent

  • User ID Any other data necessary for the client's project

Consent required: Yes

Data retention: 30 days

Banners displayed & consents proof

Type: Data Collection

Purpose: Counting of privacy banner postings and consents. Storage of consents in accordance with legislation

Personal data: Commanders Act uniq ID (TCPID)

Consent required: No

Data retention: 396 days

Campaign Analytics

Marketing campaigns (views, clicks, conversions & pages views)

Type: Data Collection

Purpose: Dashboard generation on sales attribution to marketing solutions

Personal data:

  • Commanders Act uniq ID (TC_ID)

  • IP

  • User Agent

Consent required: Yes

Data retention: 90 days

Customer Journey generation

Type: Data Processing

Purpose: Generation of customers journeys from the collected data to be able to constitute the attribution

Personal data: Yes

Consent required: Yes

Data retention: 90 days

Conversion details

Type: Data Processing

Purpose: Storage of conversions with customer journeys

Personal data:

  • Commanders Act uniq ID (TC_ID)

  • IP

  • User Agent

  • Conversion data

Consent required: Yes

Data retention: 2 years

Additional information: This long retention allows our customers to compare conversion data to previous year.

Exports

Type: Raw or aggregated data exports

Purpose: Export of collected or aggregated data

Personal data:

  • Commanders Act uniq ID (TC_ID)

  • IP

  • User Agent

Consent required: Yes

Data retention:

  • 90 days for raw data

  • Contract duration for aggregated data.

Imports

Type: Data Processing

Purpose: Importation of campaign or conversion data

Personal data:

  • Commanders Act uniq ID (TC_ID)

  • IP

  • User Agent

  • Conversion data

Consent required: Yes

Data retention: 2 years

Additional information: This long retention allows our customers to compare conversion data to previous year.

Criteo Graph

Type: Data Processing

Purpose: Identification enhancement using Criteo Ids

Personal data: No

Consent required: Yes

Data retention: 1 year

Data Activation

Pages views

Type: Data Collection

Purpose: Collecting the navigation of Internet users on a website in order to perform profiling

Personal data:

  • ID Unique CA (TC_ID)

  • IP

  • User Agent

  • User ID Any other data necessary for the client's project

Consent required: Yes

Data retention: 30 days

Users Segmentation

Type: Data Processing

Purpose: Algorithms for the distribution of users in predefined segments

Personal data: No

Consent required: Yes

Data retention: 2 years

Additional information: We consider a user to be inactive after 2 years. This period is set to match the need of some of our customers having long sales cycles

Users Attributes

Type: Data Processing

Purpose: Algorithms for attributes calculations based on existing data

Personal data: No

Consent required: Yes

Data retention: 2 years

Additional information: We consider a user to be inactive after 2 years. This period is set to match the need of some of our customers having long sales cycles

Data Exports

Type: Data Exports

Purpose: Export of data to any destination requested by the customer

Personal data: All collected data is exportable

Consent required: Yes

Data retention:

  • 2 years for users data

  • 30 days for raw events

Additional information: We consider a user to be inactive after 2 years. This period is set to match the need of some of our customers having long sales cycles

Cookies synchronization

Type: Data Collection

Purpose: Correspondence of our IDs with partner IDs

Personal data:

  • ID Unique CA (TC_ID)

  • Partners Ids

Consent required: Yes

Data retention: 365 days

Additional information: We consider a user to be inactive after 2 years. This period is set to match the need of some of our customers having long sales cycles

Imports CRM

Type: Data Import

Purpose: CRM data import and reconciliation with collected data

Personal data: Any data necessary for the client's project

Consent required: Yes

Data retention: 3 years

Imports Conversions

Type: Data Import

Purpose: Import of conversion and reconciliation with collected data

Personal data:

  • Name

  • first name

  • email

  • contact information

Consent required: Yes

Data retention: 3 months

Identity Resolution

User Identification

Type: Data Processing

Purpose: Reconciliation algorithm for multi-device Internet users

Personal data:

  • ID Unique CA (TC_ID)

  • IP

  • User Agent

  • User ID

Consent required: Yes

Data retention: defined by contract

Backup (all solutions)

Backups

Type: Backup

Purpose: Backups of all data stored

Personal data: All databases

Consent required: Not applicable

Data retention: 3 months

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