Awin provides a global affiliation network connecting businesses with customers. Using this destination you can implement server-side tracking using the same client-side parameters.
Awin no longer support the use of pixel only implementations due to various browser constraints and limitations.

Key features

The Awin destination provides the following key features:
  • Events structure: our Events reference covers Awin lead and sale tracking, meaning that your data is properly bridged to the expected fields in an optimized way.
  • Prebuilt mappings: data mapping for event-based destinations happens automatically, which simplifies user inputs.
  • Smart mapping: data mapping can be readjusted using your datalayer defined fields.
  • Support for multi-item data: information included in the item array is bridged to Awin.
  • Commission group: remunerate different products based on your commission groups.

Destination setup

The awc parameter is appended to the landing page URL by Awin to identify the source of the click. This value is mandatory and is retrieved by getting the value of the awc cookie.


Advertiser Id
Your advertiser programme ID. Consult your Awin account contact or assigned integrator for more information on this value. This setting supports dynamic values [1].
Conversion Type
The conversion type that is bound with your activity. This can be either Sale or Lead. If conversion type is Sale, only purchase events are sent to the partner, if it's Lead, only generate_lead events are forwarded to Awin.
Click Id
Awin click identifier (awc). If it's not set the cookie "awc" is used. More details are available following this LINK [1].
Test Mode
Your custom property holding either 0 for live production or 1 for UAT/test environment. When set to the latter, the incoming tracking requests will not be processed by Awin.
Custom Event Properties
Map your custom event properties by setting their field names in Awin property name and adding the field name holding the value in Your event property. E.g. if you input size in the Awin property name and items.0.product.size [1] in Your event property, you will have a custom event property in Awin called size with a value based on the content of the field items.0.product.size.
[1] This feature allows you to set an event property holding a dynamic value by adding two open braces ({{) in front of your property name and two close braces (}}) at the end (E.g. {{myEventPropertyPathAndName}}).

Quick reference

Commanders Act Events
Awin Tracking

Field mappings

The following fields are mandatory to properly set commission groups: -items.X.affiliation -items.X.product.price -items.X.quantity
Accepted characters for the commission group codes are alphanumerics (letter in upper case), underscore '_' , point '.' and minus '-'.
Commanders Act Properties
Awin Properties
Advertiser Id
parts [1]
Test Mode
AW:P|Advertiser Id|id|||items.X.product.price|items.X.quantity|items.X.product.price||items.X.affiliation|items.X.product.category_1.
bd[X] [2]
[1] Computed amounts are rounded with two decimals (E.g. "DOWNLOAD:551.18|FIX-NC:15302.67"). When you selectleadas conversion type, the price part is set as integer if its decimal part is neutral (E.g. "5.00" will result in "5" being set). [2] It takes into account each product.
Last modified 3mo ago