RTB House Audience

This destination is currently under final review and will be available soon.

RTB House is an advertising-technology company specialized in target advertising including retargeting and real-time bidding. Using this destination you can share audiences with RTB House by leveraging the RTB House Audience API.

Audiences are synchronized using their names as identifier. Avoid renaming to maintain consistency.

Key features

The RTB House Audience destination provides the following key features:

• Audience sharing: our Events reference model drives audience sharing with Batch, meaning that you can synchronize your existing user segments, with your partner, in a seamless way.

Destination setup

One of the following properties is required:

• user.email

• user.email_sha256

• user.email_md5

Configuration

Settings	Description
Account Id	Required Your account identifier as provided by RTB House.
API Key	Required Your API key as provided by RTB House.

Field mappings

Created segments include the following properties:

Property Name	Property Value
audience_id	[rtb_identifer] _context.segment_name [1]
audience_name	context.segment_name
audience_compact_id	context.segment_name [1]
size	(number of overall users)
user_types.X.user_type	EMAIL
user_types.X.size	(number of user of the specific type)

[1] context.segment_name is converted in lower case with spaces replaced by the underline character ( _ ).