Outbrain
Outbrain is a web recommendation platform. Using this destination you can implement server-side tracking.
Key features
The Outbrain destination provides the following key features:
Events structure: our Events reference covers Outbrain unique events, meaning that your data is properly bridged to the expected fields in an optimized way.
Prebuilt mappings: data mapping for event-based destinations happens automatically, which simplifies user inputs.
Smart mapping: data mapping can be readjusted using your datalayer defined fields.
Custom events: you can freely push custom events based on your specific needs.
Destination setup
Configuration
Outbrain Click Id
Required
Outbrain click identifier. More details are available by following this LINK (See "Add a Click Parameter to Your Campaign’s Tracking Code" section).
Mapping
Required
Your mapping between Outbrain's events and yours. At least one couple Outbrain event name
and Your event name
is required. More details are available by following this LINK (See "Create a Unique Event Name" section).
Quick reference
[Any Event]
[1]
[Any Event]
[1]
Field Mappings
Outbrain Click Id
ob_click_id
[*]
Outbrain event name
name
[1]
id
orderId
value
orderValue
currency
currency
context.event_timestamp
timestamp
[2]
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