Outbrain
Outbrain is a web recommendation platform. Using this destination you can implement server-side tracking.
Key features
The Outbrain destination provides the following key features:
Events structure: our Events reference covers Outbrain unique events, meaning that your data is properly bridged to the expected fields in an optimized way.
Prebuilt mappings: data mapping for event-based destinations happens automatically, which simplifies user inputs.
Smart mapping: data mapping can be readjusted using your datalayer defined fields.
Custom events: you can freely push custom events based on your specific needs.
Destination setup
Ensure you added the "Click Parameter" to your Outbrain campaign's tracking code: see the following LINK for more details (See "Add a Click Parameter to Your Campaign’s Tracking Code" section). Moreover, create at least one Outbrain event by following this LINK (See "Create a Unique Event Name" section): you need to set the Outbrain event name in the related field in Mapping : see Configuration for more details.
Configuration
Outbrain Click Id
Required
Outbrain click identifier. More details are available by following this LINK (See "Add a Click Parameter to Your Campaign’s Tracking Code" section).
Mapping
Required
Your mapping between Outbrain's events and yours. At least one couple Outbrain event name and Your event name is required. More details are available by following this LINK (See "Create a Unique Event Name" section).
Quick reference
[Any Event] [1]
[Any Event] [1]
[1] See Mapping in Configuration for more details.
Field Mappings
Most properties can be remapped using our "Smart Mapping" feature.
Outbrain Click Id
ob_click_id [*]
Outbrain event name
name [1]
id
orderId
value
orderValue
currency
currency
context.event_timestamp
timestamp [2]
[1] See Mapping in Configuration for more details.
[2] Automatically converted from timestamp (mills) in format: yyyy-mm-ddThh:mm:ssZ.
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