Alphalyr Marketing Studio

Alphalyr helps you boosting your omnichannel commerce with the data that matters. Using this destination you can connect your activities and events with Alphalyr Marketing Studio.

Key features

The Alphalyr Marketing Studio destination provides the following key features:

• Events structure: our Events reference supports Alphalyr's page types, meaning that your data is properly bridged to the expected fields in an optimized way.

• Prebuilt mappings: data mapping for event-based destinations happens automatically, which simplifies user inputs.

• Automatic hashing: information is automatically hashed matching partner specifications.

• Smart mapping: data mapping can be readjusted using your datalayer defined fields.

• Support for multi-item data: information included in the item array is bridged to Rakuten Advertising.

Destination setup

Configuration

Settings	Description
Client Public Key	Required Your unique public key as given by Alphalyr Marketing Studio. This setting supports dynamic values [1].
Customer Type	Defines your customer type. Takes the value 0 when it is an old client and 1 when it is a new one. This setting supports dynamic values [1].
User Unique Identifier (UUID)	UUID value of the user's cookie. Following the latest updates to the ITP protocol on Safari / iOS, Alphalyr strongly recommends that you use a "server" cookie coming directly from your first party domain. This setting supports dynamic values [1].
Custom Data	Additional data that can be added for custom data processing. This setting supports dynamic values [1].
Is SPA	Whether your website is a Single Page Application.
GDPR Consent	GDPR consent. It takes the value 1 when GDPR applies or 0 otherwise. This setting supports dynamic values [1].
Consent Status for Ads & Marketing	Consent status for ads & marketing. It takes the value 1 if the user has consented to the use of his data for targeting and marketing or 0 otherwise. This parameter is transmitted to Alphalyr's partners. This setting supports dynamic values [1].
Consent Status for Performance	Consent status for performance. It takes the value 1 if the user has consented to the use of his data for the measurement of performance measurement or 0 otherwise. This parameter is transmitted to Alphalyr's partners. This setting supports dynamic values [1].

[1] This feature allows you to set an event property holding a dynamic value by adding two open braces ({{) in front of your property name and two close braces (}}) at the end (E.g. {{myEventPropertyPathAndName}}).

Quick reference

Use Destination filters to specify your matching events.

Commanders Act Events	Alphalyr Page Types
purchase	purchase
view_cart	cart
view_item	product
view_item_list	category
[Any Other Event]	home

Field Mappings

Most properties can be remapped using our "Smart Mapping" feature.

Commanders Act Properties	Alphalyr Properties
(event_name)	page [1]
Client Public Key	aid
user.email_md5	cid
User Unique Identifier (UUID) user.consistent_anonymous_id	uuid [2]
context.page.referrer	referrer
context.device.ip	ip_address [3]
context.device.user_agent	user_agent
(eventModel.app.name)	deviceType [4]
context.page.url	path [5]
items.X.id	prodId [6]
items.X.product.name	prodDescription [6]
items.X.product.price	prodPrice [6]
item_list_id	catId [7]
item_list_name	catDescription [7]
items.X.id:items.X.quantity:items.X.product.price	products [8][9]
currency	currency [9]
revenue value	totalPrice [9][10]
value	totalPriceWithTax [11]
shipping_amount	shippingPrice [11]
id	reference [11]
Customer Type	new [11]
coupon	discountCode [11]
items.X.discount	discountAmount [8][11]
Custom Data	customData [11]
GDPR Consent	gdpr_consent
Consent Status for Ads & Marketing	consent_ads
Consent Status for Performance	consent_performance
context.device.lifecycle.session_id	gaSessionId [12]

[1] See Quick reference for more details. [2] Field automatically hashed with SHA256 if passed in clear. Priority order is provided on the left column. [3] Field anonymized. [4] This is either m or d depending if eventModel.app.name is set or not. [5] The pathname part of context.page.url is set: additional parameter are added to the request based on searchParams (See URL object for more details). [6] For Alphalyr product page type only. [7] For Alphalyr category page type only. [8] All items are taken into account. [9] For Alphalyr purchase and cart page type only. [10] Depending if Alphalyr page type is purchase or cart then revenue or value is used respectively. [11] For Alphalyr purchase page type only. [12] When Is SPA is flagged only.