# The Trade Desk Audience

[The Trade Desk](https://www.thetradedesk.com/us) is one of the largest independent demand-side platform (DSP) providing real-time ad pricing and placement for advertisers, ad agencies and brands.

Create audience segments on DataCommander and simply push these audiences (users) to The Trade Desk through our connector. As a result, you can then create personalized ads for these users on The Trade Desk platform.\
This connector uses the cookie-sync process to match users.

## How to configure The Trade Desk Connector?

It is quite simple, you just have to enter your The Trade Desk **Advertiser ID** and The Trade Desk **Secret Key**:

<figure><img src="/files/fxkMVWTkOOju2V2jVgJe" alt=""><figcaption></figcaption></figure>

You can find this information directly on your The Trade Desk account, in *Preferences* section.


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