# Engage similar audience (lookalike)

## Use case description

🎯 Goal:

Create similar audience segments from your best customers.\
**Send your best customers** to our partners (Facebook, Google, Criteo…) and let them **find similar profiles** on their database.

Then create relevant and personalized ads to activate these similar users.

🔧 Complexity: 1/5

💰 ROI: Medium

![](https://1259070148-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-Mk6XpTQ2LaRLcr2tA-d%2Fuploads%2Fgit-blob-00abf6c9a6baddd1a361b3e83948ed3c57f012b4%2Flookalike.png?alt=media)

## Use case setup

Step 1: create a segment, like for example with customers with a CRM status = VIP

Step 2: create a stream to push your segment to partners like Facebook, Google, Criteo…

Step 3: on our partners’ platform, create a lookalike audience based on the segment you just pushed

Step 4: create relevant and personalized ads and activate it for the new lookalike audience