Commanders Act is a cookieless platform that allows you to collect, check, normalize, enrich and send in real time your first-party customer data.
Platform servers can also store events, users and custom data in the Commanders Act database (Data store) and send this data to your storage system (by FTP, email, ...), BI system, etc. The user storage is based on a realtime identity resolution system that give you a cross-device single view of your users (profiles), allowing you to build segments and use audience-based destination.
Data store is the name of Commanders Act BigData database. You can store here your events and your imported data (product catalog, etc.) Storing data inside the Data store allows you then to enrich your events by retrieving additional data in any storage universe. It also allows you to create user segments and to benefins from analysis and insights.
A data layer is a specification of your data for tracking customer interactions. This can include data from websites, mobile apps, connected devices, and offline sources. The data layer enables your third-party vendor solutions and serves as the basis for your data-focused initiatives.