Econda

Econda is web analytics tool under the DYMATRIX brand. Using this destination, you can implement server-side tracking.

Key features

The Econda destination provides the following key features:

• Events structure: our Events reference supports Econda event types, meaning that your data is properly bridged to the expected fields in an optimized way.

• Prebuilt mappings: data mapping for event-based destinations happens automatically, which simplifies user inputs.

• Automatic hashing: information is automatically hashed matching partner specifications.

• Smart mapping: data mapping can be readjusted using your datalayer defined fields.

• Support for multi-item data: information included in the item array is dispatched to Econda.

• Connection management: events are sent again in case of congestion or network issues.

Destination setup

Configuration

Settings	Description
Client Key	Required Your client key as reported in Econda interface under Configuration → Analytics JS Library .
Custom Event Mapping	Change the standard mapping between Econda event types and your events or add new mappings. See Quick reference for more details.
Custom Event Properties	Map your custom event properties by setting their field names in Econda property name and adding the values in Your value . In the column Your value path you should keep the default value Default (root) as it better fits most scenarios. In case you select either In "items" {items.X} or In "product" {items.X.product} , the Your value must be set with a property name and this destination will look for the provided property name starting from the items or product level respectively and set the value in Econda ec_Event .

Quick reference

Commanders Act Events	Econda Event Types
add_to_cart	c_add
add_to_wishlist	wlist_add
purchase	buy
view_item	view
[Any other event]	[No event type] [1]

1. Other events are supported and no specific Econda event type is set.

Field mappings

Properties can be remapped using our Smart Mapping feature. For Econda, visits and sessions are the same and they are based on the distinct value count for the property sid. Additionally, Econda has a timeout set by default with 30 minutes, which can be changed, so even with the same sid the session counter will increase after the timeout has passed. Visitors are based on the property vid and its distinct count. An additional custom property retry_count is set with the number of send retries due to Econda endpoint congestion or connection interruptions.

Smart Mapping Fields	Commanders Act Properties	Econda Properties
Event Id	context.event_id	rid [*]
Session Id	context.device.lifecycle.session_id	sid [*]
User Anonymous Id	user.consistent_anonymous_id	vid [*]
Hostname	context.page.location.hostname	host [*][1]
Econda Site Id	partners.econda.site_id	siteid [2]
Page Category Path	partners.econda.category_path	content [3]
Country Id	partners.econda.country_id	countryid [4]
Device Language	context.device.lang	langid
Order Process	partners.econda.order_process	orderProcess [5]
Source	partners.econda.source	source
Campaign	partners.econda.campaign	camp
Privacy Mode	partners.econda.privacy_mode	prv [6]
Transaction Id	id	billing.0 [7]
User Id	user.id	billing.1 [7]
User Country User City User Zipcode	user.country user.city user.zipcode	billing.2 [7][8]
Transaction Value	value	billing.3 [7]
Item List	items	ec_Event
-	event_name	ec_Event.X.type [9]
Item Id	items.X.id	ec_Event.X.pid
Item SKU	items.X.product.id	ec_Event.X.sku
Item Name	items.X.product.name	ec_Event.X.name
Item Price	items.X.product.price	ec_Event.X.price
Page Category Path Item Category 1	partners.econda.category_path [10] items.X.product.category_1 [11]	ec_Event.X.group
Item Quantity	items.X.quantity	ec_Event.X.count [12]
Search Term	search_term	search.0.0 [13]
Search Results Number	search_results_number	search.0.1 [13]
Device IP	context.device.ip	ip
Device User Agent	context.device.user_agent	ua
User Email	user.email	hashedvalue [14]
- -	Cookie TCAUDIENCE [15] DataSegments	usertype [16]
Newsletter Recipient Id	partners.econda.recipient_id	newsuid [17]
Newsletter Identifier	partners.econda.newsmid	newsmid [18]
Target Group	partners.econda.target_group	Target.0 [19]
Target Name	partners.econda.target_name	Target.1
Target Value	partners.econda.target_value	Target.2
Target Rule	partners.econda.target_rule	Target.3
Marker Name	partners.econda.marker_name	marker [20]
OnSite Campaign Seen 1	partners.econda.onsite_cmp_seen1	icampv.0 [21]
OnSite Campaign Seen 2	partners.econda.onsite_cmp_seen2	icampv.1 [21]
OnSite Campaign Seen 3	partners.econda.onsite_cmp_seen3	icampv.2 [21]
OnSite Campaign Clicked 1	partners.econda.onsite_cmp_click1	icampc.0 [22]
OnSite Campaign Clicked 2	partners.econda.onsite_cmp_click2	icampc.1 [22]
OnSite Campaign Clicked 3	partners.econda.onsite_cmp_click3	icampc.2 [22]
Device Screen Width Device Screen Height Device Screen Zoom Factor	context.device.screen.width context.device.screen.height context.device.screen.zoom_factor	swsh [23]
User Id	user.id	login.0.0
Login Success	user.login_success	login.0.1 [24]
Video Title	video_title	media.0
-	event_name	media.1 [25]
Video Start Time	cursor_position	media.3
Video Total Length	total_length	media.4
Time Since Page Load	partners.econda.tspageload	media.5
Video Index Position	partners.econda.video_index_position	media.6
Video URL	context.page.url	media.7

* Mandatory property. 1. If it's not provided, the "Smart Mapping" field Page URL (host) is used to retrieve the hostname. 2. the name of the website to be measured, as configured by DYMATRIX Support. This is usually the main domain, without the leading "www.". 3. A unique identifier for the content of the current website. By entering forward slashes ( / ), the website context (E.g. the path) can be transferred and analyzed in a summarized form at a later time. 4. The country identifier allows you to differentiate your website for different countries. 5. Here you can monitor the purchase process. A typical purchase process in an online store consists of several steps that the customer must complete before the purchase is completed. These include filling the shopping cart, entering billing information, etc. (E.g. 02_login ). 6. Privacy mode as defined in Econda. 7. Set when the Econda event type is buy . See Quick reference for more details. 8. Set with the value of the fields on the left and separated by the character forward slash ( / ). 9. See Quick Reference. 10. Property used when Econda event types is view . 11. Property used when Econda event types is buy . 12. Set to 1 when Econda event types is view . 13. Set when a search event is triggered. 14. If provided in clear text, it's automatically hashed via SHA256. 15. More details are available following this LINK. 16. This two-dimensional array is set with the user segments provided. Priority on the left side. DataSegments must be a single dimension array with the user segment names provided at the index 0 and separated by the comma character. (E.g. ["USER_SEGMENT_NAME_1,USER_SEGMENT_NAME_2...."] ). 17. Newsletter recipient identifier as used in the ESP. 18. Newsletter identifier. 19. Target/goal group (E.g. newsletter subscription ). 20. Markers are measurement tools that allow you to place "light barriers" on a website. As soon as a visitor passes a light barrier, the contribution of this measurement point to achieving the defined goal is recorded and thus made transparent (E.g. SubscriptionClick). 21. With on-site campaigns, you use relevant areas of your website for sales-promoting marketing campaigns, e.g., in the form of on-site banners. Send the names of on-site campaign banners being seen (E.g. Summer Sale): you can send up to three names. 22. Send the names of on-site campaign banners being clicked (E.g. Summer Sale ): you can send up to three names. 23. E.g. 1280x1024|1.5 . 24. Set with 0 on sucessful login, otherwise 1 . Default value: 0 . 25. Supported video events Video Playback Started, Video Playback Paused, and Video Playback Completed: this property is set with either play, pause or ended respectively.