X (Twitter) Conversion API
X CAPI, Twitter CAPI
X, also referred to by its former name Twitter, is a social media website. Using this destination you can share conversion data with X to enable the measurement of campaigns through Conversion API.
Key features
The X Conversion API destination provides the following key features:
Events structure: our Events reference model matches X conversion events, meaning that your data is properly bridged to the expected fields in an optimized way.
Prebuilt mappings: data mapping for event-based destinations happens automatically, which simplifies user inputs.
Automatic hashing: information is automatically hashed matching partner specifications.
Smart mapping: data mapping can be readjusted using your datalayer defined fields.
Destination setup
Before using this destination, you need to create a new conversion event in Ads Manager or use an existing event already created and used with the Twitter Pixel.
Configuration
Authentication
Required
Your credentials with Twitter as set in the Commanders Act interface following: Administration
➜ Connector Credentials
➜ Add connector credentials
➜ Twitter
Pixel Id
Required
Your pixel identifier as created in Ads Manager (E.g. "o8z6j", without quotes). More details are available by following this LINK (See section "Steps" → "Creating the Conversion API event").
Event Id
Required
Your event identifier as created in Ads Manager (E.g. "tw-o8z6j-o8z21", without quotes). More details are available by following this LINK (See section "Steps" → "Creating the Conversion API event").
Quick reference
[Any Event]
[1]
[Any Event]
[2]
Field Mappings
At least one of the following identifiers must be included: • Twitter click identifier (twclid) • Hashed email • Hashed E164 phone number When passing IP address or user agent, a second identifier needs to be provided. Having more values increases the match rate. More details are available by following this LINK (See section "Preparing Identifiers for Conversion Events").
context.event_timestamp
conversion_time
[*]
Event Id
event_id
[*]
partners.twitter.twclid
identifiers.X.twclid
[1]
user.email
identifiers.X.hashed_email
[1]
user.phone
identifiers.X.hashed_phone_number
[1]
context.device.ip
identifiers.X.ip_address
[2]
context.device.user_agent
identifiers.X.user_agent
[2]
items.length
number_items
currency
price_currency
value
value
id
conversion_id
[3]
type
description
search_term
search_string
items.X.id
contents.X.content_id
items.X.product.group_id
contents.X.content_group_id
items.X.product.name
contents.X.content_name
items.X.product.price
contents.X.content_price
items.X.product.category_1
items.X.product.category_2
items.X.product.category_3
items.X.product.category_4
items.X.product.category_5
contents.X.content_type
[4]
items.X.quantity
contents.X.num_items
Last updated
Was this helpful?