X (Twitter) Conversion API
X CAPI, Twitter CAPI
This destination is currently under final review and will be available soon. It's also subject to changes.
X, also referred to by its former name Twitter, is a social media website. Using this destination you can share conversion data with X to enable the measurement of campaigns through Conversion API.
Key features
The X Conversion API destination provides the following key features:
Events structure: our Events reference model matches X conversion event, meaning that your data is properly bridged to the expected fields in an optimized way.
Prebuilt mappings: data mapping for event-based destinations happens automatically, which simplifies user inputs.
Smart mapping: data mapping can be readjusted using your datalayer defined fields.
Destination setup
Before using this destination, you need to create a new conversion event in Ads Manager or use an existing event already created and used with the Twitter Pixel.
To create a new conversion event, access Ads Manager and navigate toTools
(1)
→Events manager
(2)
:
The resulting identifier is yourPixel Id
: See Configuration for more details.
Now you can create an event by clickingAdd events
(4):
X Conversion API supports deduplication with your client-side Twitter Pixel.
Check the "Smart Mapping" fieldTransaction Id
, Field Mappings (See propertyconversion_id
) or this LINK for more details (See section "Duplication between Pixel and Conversion API").
Configuration
Settings | Description |
---|---|
|
Your credentials with Twitter as set in the Commanders Act interface following: |
|
Your pixel identifier as created in Ads Manager (E.g. "o8z6j", without quotes). More details are available by following this LINK (See section "Steps" → "Creating the Conversion API event"). |
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Your event identifier as created in Ads Manager (E.g. "tw-o8z6j-o8z21", without quotes). More details are available by following this LINK (See section "Steps" → "Creating the Conversion API event"). |
Quick reference
Commanders Act Events | X Conversion Events |
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|
|
[1] Use Destination filters to specify your matching events.
[2] SeeEvent Id
in Configuration for more details.
Field Mappings
Most properties can be remapped using our "Smart Mapping" feature.
All X properties are set in the objectconversions[0]
. More details are available by following this LINK.
Commanders Act Properties | X Properties |
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[*] Mandatory property. [1] At least one of these properties must be provided. [2] For deduplication purpose, ensure you use the same value with your Twitter Pixel. More details are available by following this LINK (See section "Duplication between Pixel and Conversion API").
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