X (Twitter) Conversion API
X CAPI, Twitter CAPI
X, also referred to by its former name Twitter, is a social media website. Using this destination you can share conversion data with X to enable the measurement of campaigns through Conversion API.
Key features
The X Conversion API destination provides the following key features:
Events structure: our Events reference model matches X conversion events, meaning that your data is properly bridged to the expected fields in an optimized way.
Prebuilt mappings: data mapping for event-based destinations happens automatically, which simplifies user inputs.
Smart mapping: data mapping can be readjusted using your datalayer defined fields.
Destination setup
Before using this destination, you need to create a new conversion event in Ads Manager or use an existing event already created and used with the Twitter Pixel.
To create a conversion event, access Ads Manager and navigate to Tools
(1)
→ Events manager
(2)
:
If you do not have a Twitter Pixel event source, create it by selecting Add event source
(3)
:
X Conversion API supports deduplication with your client-side Twitter Pixel.
Check the "Smart Mapping" field Transaction Id
, Field Mappings (See property conversion_id
) or this LINK for more details (See section "Duplication between Pixel and Conversion API").
Configuration
Settings | Description |
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Quick reference
Commanders Act Events | X Conversion Events |
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[1] Use Destination filters to specify your matching events.
[2] See Event Id
in Configuration for more details.
Field Mappings
Most properties can be remapped using our "Smart Mapping" feature.
All X properties are set in the object conversions[0]
. More details are available by following this LINK.
Commanders Act Properties | X Properties |
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[*] Mandatory property. [1] At least one of these properties must be provided. [2] For deduplication purpose, ensure you use the same value with your Twitter Pixel. More details are available by following this LINK (See section "Duplication between Pixel and Conversion API"). [3] Categories are separated by the greater than (>) character.
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