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  1. Features
  2. Destinations
  3. Destinations catalog
  4. Google

Google Conversion Adjustments

PreviousGoogle BigQueryNextGoogle Customer Match

Last updated 1 year ago

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This destination is currently under final review and will be available soon.

is a multinational technology company focusing on online advertising, search engine technology, cloud computing, and computer software. Taking advantage of the , you can amend conversions values initially reported by other means (E.g. via client-side tags).

Destination setup

To adjust a conversion, you must first have a conversion action , and conversions must have been reported in Google Ads interface.

Google recommends waiting 24 hours after a conversion is reported before sending adjustments. This will avoidor upload errors. Also, wait 4-6 hours after creating a before adjusting its conversions to avoid a upload error.

To identify the conversion and when a transaction identifier is not provided, this destination will try to include the if its value is provided in the Google Click Id field (See for more details). If this is not set, the following cookies, in the presented priority order, are used to retrieve a proper value:

  1. _gcl_aw

  2. _gcl_dc

  3. _gac_[GA_PROPERTY_ID]

On the other hand, when a transaction identifier is present both the and conversionDateTime are removed from the hit to prevent the upload error. More details on all upload errors are available following this .

Conversion adjustments don't work with whose type is . In addition, adjustments for a conversion whose click has a gbraid or wbraid instead of a will fail with a upload error.

Configuration

Settings
Description

Authentication

Required

Your credentials with Google Ads as set in the Commanders Act interface following: Administration ➜ Connector Credentials ➜ Add connector credentials ➜ Google Ads

Mapping

Required Map your Google Ads Conversion Name(s), where conversion value adjustments are applied, with Commanders Act event(s) by setting your Google Ads Conversion Name and Your event name . At least one line is required. Conversion names can be found in the Google Ads interface following: TOOLS & SETTINGS ➜ Measurement ➜ Conversions ➜ Conversion action. If a conversion action is not found the event will be discarded.

Google Click Id

Google click Id (gclid) associated with the original conversion. This field has priority over related cookies.

Google Analytics Property Id

Field mappings

The transaction identifier (id) is required in any of the following conditions:

  1. The original conversion you are adjusting was assigned a transaction identifier.

If Transaction Adjusted Timestamp (adjustmentDateTime) "Smart Mapping" field is not set, this destination will use the current timestamp to set the Google property conversionAdjustments.0.adjustmentDateTime . Google properties are set starting from the path conversionAdjustments.0 .

Commanders Act Properties
Google Properties

value

restatementValue.adjustedValue [*]

id

orderId [1]

currency

restatementValue.currencyCode

context.event_timestamp

gclidDateTimePair.conversionDateTime

Google Click Id Cookie _gcl_aw Cookie _gcl_dc Cookie _gac_[GA_PROPERTY_ID]

gclidDateTimePair.gclid [2]

The GA Tracking Id is a string like "UA-XXXXXX-Y" or "G-XXXXXXXXXX" for Google Analytics 4. It's used as an alternative method to retrieve the from cookies. See for more details.

The type of the is equal to Website / .

[*] Mandatory property. [1] This is required when specific conditions are verified. See for details. [2] See for more details.

conversion action
WEBPAGE
Google
Google Ads API Upload Conversion Adjustments
set up
CONVERSION_NOT_FOUND
TOO_RECENT_CONVERSION
conversion action
TOO_RECENT_CONVERSION_ACTION
gclid
gclid
GCLID_DATE_TIME_PAIR_AND_ORDER_ID_BOTH_SET
LINK
conversion actions
UNKNOWN
gclid
CONVERSION_NOT_FOUND
Configuration
Field mappings
Destination setup
gclid
Destination setup