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Equativ Audience

Equativ is an advertising technology company. Using this destination you can share audiences with Equativ using the Audience data - API integration.

Key features

The Equativ Audience destination provides the following key features:
  • Audience sharing: our Events reference model drives audience sharing with Equativ, meaning that you can synchronize your existing user segments, with your partner, in a seamless way.

Destination setup

Select your audiences/user segments to be shared and synchronized with Equativ.

Field mappings

Created segments using Equativ Segment API holds the following properties:
Property Name
Property Value
active
true
description
context.segment_name
name
context.segment_name
price
0
segmentId
ca_context.site_id_context.segment_id
selectable
true
ttl
2147483646