Equativ Audience

Equativ is an advertising technology company. Using this destination you can share audiences with Equativ using the Audience data - API integration.

Key features

The Equativ Audience destination provides the following key features:

• Audience sharing: our Events reference model drives audience sharing with Equativ, meaning that you can synchronize your existing user segments, with your partner, in a seamless way.

Destination setup

Select your audiences/user segments to be shared and synchronized with Equativ.

Field mappings

Created segments using Equativ Segment API holds the following properties:

Property Name	Property Value
active	true
description	context.segment_name
name	context.segment_name
price	0
segmentId	ca_context.site_id_context.segment_id
selectable	true
ttl	2147483646