Adform
Adform is a global digital media advertising technology company specializing in real-time programmatic marketing automation technologies. Using this destination you can implement server-side tracking.
Key features
The Adform destination provides the following key features:
Events structure: our Events reference covers Adform server-side tracking, meaning that your data is properly bridged to the expected fields in an optimized way.
Prebuilt mappings: data mapping for event-based destinations happens automatically, which simplifies user inputs.
Smart mapping: data mapping can be readjusted using your datalayer defined fields.
Support for multi-item data: information included in the item array is bridged to Partnerize.
Destination setup
Configuration
Tracking Domain
Tracking Setup Id
Required
Your client tracking ID, which can be found under "Site Tracking" in Adform UI (E.g. "1257163", without quotes). This setting supports dynamic values [1][2].
Tracking Point Name Property
Your property holding the tracking point name. In case it's not set, Page URL (pageUrl)
will be used.
Select your Adform third-party holder
This can be either Cookie
or Event property
, depending on how you provide Adform third-party identifier value. A client-side tag template named "Adform - Get 3rd Party Cookie ID" is available in our library to help you retrieve this value.
Third-Party Id Cookie Name
If you select Cookie
in Select your Adform third-party holder
, you can set your Adform third-party cookie name here.
Third-Party Id Property
If you select Event property
in Select your Adform third-party holder
, you can set your Adform third-party property name here.
Select your Adform first-party holder
This can be either Cookie
or Event property
, depending on how you provide Adform first-party identifier value.
First-Party Id Cookie Name
If you select Cookie
in Select your Adform first-party holder
, you can set your Adform first-party cookie name here. Only use for hybrid setups, where part of site tracking is implemented client-side to be able to pass its value that Adform has set previously.
First-Party Id Cookie Domain
If you select Cookie
in Select your Adform first-party holder
, you can set your Adform first-party cookie domain here. Only use for hybrid setups, where part of site tracking is implemented client-side to be able to pass its value that Adform has set previously.
First-Party Id Property
If you select Event property
in Select your Adform first-party holder
, you can set your Adform first-party property name here.
Custom Event Properties
Map your custom event properties by setting their field names in Adform property name
and adding the field name holding the value in Your event property
. E.g. if you inputsize
in the Partnerize property name
and items.0.product.size
in Your event property
, you'll have a custom event property in Adform calledsize
with a value based on the content of the field items.0.product.size
[2].
Quick reference
[Any Event]
[1]
[Tracking Point Names]
Field mappings
Third-Party Id Cookie Name
Third-Party Id Property
identity.cookieId
[1]
First-Party Id Cookie Name
First-Party Id Property
identity.firstPartyId.id
[1]
First-Party Id Cookie Domain
(context.page.url)
identity.firstPartyId.domain
[2]
Tracking Point Name Property
name
context.page.url
pageUrl
context.page.referrer
refererUrl
context.device.advertising_id
identity.advertisingId
partners.adform.provider_id
identity.eids.0.source
user.id
identity.eids.0.uids.0.id
context.device.user_agent
userContext.userAgent
context.device.ip
userContext.userIp
value
variables.sales
id
variables.orderid
items.X.id
variables.subVariables.X.productid
items.X.product.price
variables.subVariables.X.productsales
partners.adform.consent_string
compliance.gdprConsent
[3]
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