Commanders Act X
Platform XDocumentationWelcome to Success
  • Welcome !
  • Platform updates
    • Announcements
    • Documentation updates
    • Release notes
  • Getting started
    • How the platform works
      • Glossary
        • Condensed platform concepts
    • Platform interface
      • Prod and Testing environments
      • Productivity tools
        • Commander's AI
    • Integrating your data
      • GTM Tutorial
      • OneTag Tutorial
      • Migration guides to the Platform X
        • Migrate from SSv1 to SSv2
          • Send data to serverside v2
            • Purchase event example (ssv1 to ssv2)
        • Migrate from old mobile sdk
  • Features
    • Sources
      • Sources Overview
      • Sources Catalog
        • Web
          • Web container
            • User guides for browser-side platform
              • Container
                • Hosting
                • Creation and modification
                • Generation
                • Testing
                • Deployment and roll back
                • Deletion
                • Statistics
                • Modification history
                • Javascript block
                • Branches
                • Plugin Commanders Act Assistant
              • Tags
                • Add tags
                • Configure tags
                • Rules
                  • Basic actions
                  • Triggers
                  • Perimeters & constraints
              • Data layer and data types
                • External variables
                • Internal variables
                • Event variables
                • Data storage
              • Deduplication
                • Setup guide
                • Setup example
                • Deduplication reports
              • TagPerformance
                • Setup guide
                • Report analysis
                • Troubleshooting
            • Setup guides for developers
              • Web container setup
              • Datalayer setup
              • Browser-side events setup
              • AMP
              • Angular
              • AngularJS
              • React
              • SPA implementation guide
              • VueJS
              • IOT & TV Apps
            • Best Practices
              • FAQ
              • Common Container Strategies
              • Common Trigger Strategies
              • Performance Optimization
              • tC.* attributes and methods
              • APIs
                • Onsite API
              • TMS & Consent banners IDs
          • Javascript SDK
            • Next.js serverside rendering
          • Pixel Tracking API
          • Google Tag Manager (GTM)
          • Shopify
        • Mobile APP
          • Android
          • iOS
          • Flutter
          • React native
        • Advertising
          • Bing Ads (cost import)
          • Facebook Ads (cost import)
          • Criteo (cost import)
          • Realytics
        • Import CRM users
          • API users
          • Users file importer
        • Import conversions
          • API Conversions and Product catalog
          • Conversions files importer
        • Product catalog
          • Product catalog files importer (FTP)
        • Server
          • HTTP tracking API source
            • (deprecated) HTTP tracking API source 1.0
          • Node.JS
          • Python
          • PHP
      • Source Live Event Inspector
      • Source data quality
    • Destinations
      • Destinations overview
        • Automatic Audience replay
      • Destinations catalog
        • AbTasty
        • Actito
        • Adform
        • Adobe
          • Adobe Analytics
          • Adobe Campaign
        • AdRoll
        • Adition
        • Adventori
        • Affilae
        • Alphalyr Marketing Studio
        • Amazon
          • Amazon Ads Conversions API
          • Amazon S3
        • Attraqt
        • Awin
        • Batch Audience
        • Branch Events
        • Button
        • Campaign Analysis Legacy
        • Commission Junction
        • Criteo
          • Criteo - Events
          • Criteo (audiences)
          • Criteo (offline conversions)
        • Data Activation Legacy
        • Dataventure
        • Destination Logs Exporter (closed beta)
        • Dialog-Mail
        • Dynamic Yield
        • Easyence
        • Effinity
        • Eloqua
        • Emarsys
        • Email export
        • Equativ Audience
        • Experian
        • Facebook
          • Facebook Conversions API
            • Facebook CAPI through GTM
            • Performance tab (Event Match Quality)
          • Facebook Custom Audiences
          • Facebook Lead Ads
        • FTP
        • Gamned
        • Google
          • Google Analytics 4
            • Google Analytics 4 - Proxy Mode
          • Google BigQuery
          • Google Conversion Adjustments
          • Google Customer Match
          • Google Display & Video 360
          • Google Enhanced Conversions
          • Google Enhanced Conversions for Leads
          • Google Floodlight Mobile App Conversion
          • Google Search Ads 360 Enhanced Conversions
          • Google Store Sales Direct
        • IBM
        • Inxmail
        • IntelliAd
        • Jellyfish
        • Kameleoon
          • Kameleoon Audience
          • Kameleoon Events
        • Kelkoo
        • Kwanko
        • LinkedIn Conversions API
        • Liveramp
        • Magento
        • Marin Software
        • Mapp
        • Matomo
        • MediaMath
        • Microsoft Advertising Universal Event Tracking
        • Mindlytix
        • Moebel
        • Nextdoor Conversion API
        • OXID
        • Optimizely
        • Outbrain
        • Partnerize
        • Piano Analytics
          • Piano Analytics Collection API
          • Piano Analytics Enrichment API
        • Pinterest
        • Piwik PRO
        • Prediggo
        • Qlik
        • Quantcast
        • Quora Ads Conversion API
        • Rakuten
          • Rakuten Audience
          • Rakuten Events
        • Realytics
        • Reddit Conversions API
        • Responsys
        • RhythmOne
        • Rich Relevance
        • RTB House Audience
        • Salesforce
          • Salesforce Audience Studio
          • Salesforce Marketing Cloud
          • Salesforce Commerce Cloud
        • SAP Commerce Cloud
        • Selligent
        • Skai
        • Smart Adserver
        • SmartFocus
        • Snapchat Conversions API
        • Splio
        • Syte
        • Tableau Online
        • Taboola
          • Taboola Audience
          • Taboola Events
        • Target2sell
        • Temelio
        • Teradata
        • The Trade Desk
          • The Trade Desk Conversions API
          • The Trade Desk Audience
        • TikTok
          • TikTok Events API
          • TikTok Offline Events
        • TimeOne
        • Tradedoubler
        • TradeTracker
        • X (Twitter) Conversion API
        • Xandr
        • Webhook
        • Webtrends
        • ZBO Media
        • Zeta
      • Destination builder
        • Javascript destination builder
          • Tutorial - How to build a server destination with the JS sandbox
          • Serverside javascript helpers
      • Destination filters
      • Mapping and Properties transformation
      • Event delivery
      • Destination event inspector
      • Dry mode (lab)
    • Enrichments
      • Augmented User Attributes
        • Business case
      • Events enrichment
      • Storage Settings
    • Data Quality
      • Event Specification
      • Sources data quality
      • Data cleansing
        • Supported transformation functions - Data cleansing
          • Format a date
    • Identity resolution
      • Migrate from Fuse v1 to Fuse v2
    • Customers
      • Segment
        • Segment overlap
        • Segment stats
    • Explore
      • Campaign analysis
        • Attribution
        • Control Group (Closed Beta )
      • User analysis
        • Dashboards
      • Consent Analysis
    • Consent management
      • Responsability of actors
      • Setup Guides
        • Tag Manager
          • Commanders Act TMS
          • Google Tag Manager (GTM)
          • Google Tag Manager (GTM) - Consent Mode
          • Google Consent Mode in Commanders Act CMP
          • Adobe Launch
        • Websites (Hardcoded)
        • FR : Suppression des cookies lors du retrait du consentement
        • Mobile apps
          • iOS
            • ATT - App Tracking Transparency (iOS 14.5+)
          • Android
      • User Guides
        • Categories & Tags
          • Manage Categories
          • Manage Vendors
          • Assign Categories
        • Privacy Banners
          • Banner Templates
            • Accessibility Template
          • Manage Banner
          • Deploy Banner
          • Copy Banner
        • Consent Analysis
        • Exports
        • Settings
      • Extensions
        • Cookie Scanner
        • Piggybacking
        • Tag Firewall
      • Marketing Preferences Center (additional module)
      • Knowledge Base
        • Consent Object
        • Consent cookies exemption
          • Implementation guide for exempted consent statistics FR market
        • Consent Cookie
        • IAB TCF V2.2 Release details
          • IAB TCF v2.2 CMP requirements
          • IAB TCF v2.2 Migration guide Web
          • IAB TCF v2.2 Migration guide App
        • IAB TCF V2.2 Consent
        • IAB TCF V2.2 and Google FAQ
        • Google ACM requires IAB TCF
        • CCPA & Global Privacy control
      • Rest Data API
        • GET/PUT Consents / preferences
      • OnSite API
        • Getting Started
        • consent.get
        • consent.update
        • consent.revoke
        • consent.onUpdate
        • consent.onReady
        • consentBanner.show
        • consentBanner.hide
        • consentCenter.show
        • consentCenter.hide
      • Platform API
        • Get statistics
  • Use cases
    • Data activation
      • Engage new customers
        • Welcome banner for new customers
        • Real-time promotion for hesitant customers
        • Discount banner for installing the application
        • Personalized ads
        • Engage similar audience (lookalike)
      • Increase loyalty
        • Drive to favourite store
        • Increase Customer Lifetime Value with a loyalty program
        • Notification about order delay
      • Increase revenue
        • Abandoned cart
        • Products recommendations
        • Complementary product offer
      • Retain customers
        • Identify a churn risk with RFM segmentation
        • Identify customers’ preferred channel
        • Contact with the customer support
      • Advocacy
        • Incentive to share customers' experience and rating
        • Sponsorship Program
        • Social Media Hashtag
    • Website performance
    • Consent banners A/B testing
    • Customer analysis
    • Campaigns performance analysis
  • Developers
    • Tracking & Integrations
      • Tracking
        • About events
          • E-commerce/retail events
          • Web event specificity
          • Mobile App event specificity
        • Events reference
          • Common events
          • E-commerce events
          • Video events
          • Campaign Tracking events
        • Properties reference
          • Global properties
          • Video properties
          • Permanent properties
        • Data API
          • HTTP API
          • Segment API
          • User API
          • Product catalog and conversion API
      • Server IP Whitelisting
    • Config API
    • Changelogs
      • Measure.js changelog
      • Web container generator
    • Content Security Policy
  • CONFIGURE
    • Data Management
      • Events collection
      • Data retention duration
      • Data Governance
    • Administration
      • User management
      • Domain Management
        • WAF Proxy (CloudFlare,...)
        • A record
        • CNAME record
        • On-Premise Proxy
        • Cookie CAID
        • First party hosting
        • First-Party Tag Hosting
      • Single Sign-On
      • Two-factor authentication (2FA)
      • Copy Management
    • Cookies
      • Cookie 1st
      • Cookie sync partners
      • First domain tracking (Phoenix)
    • Disclaimer
Powered by GitBook
On this page
  • What are the requirement to sync with Google Ads?
  • [New version] How to configure Google Customer Match connector:
  • Authentication:
  • Destination configuration
  • [Old version - deprecated] How to configure Google Customer Match connector:
  • Google Ads customer ID
  • Grant access
  • Create a user list on Google Ads

Was this helpful?

Edit on GitHub
Export as PDF
  1. Features
  2. Destinations
  3. Destinations catalog
  4. Google

Google Customer Match

PreviousGoogle Conversion AdjustmentsNextGoogle Display & Video 360

Last updated 1 year ago

Was this helpful?

is a multinational technology company focusing on online advertising, search engine technology, cloud computing, and computer software. Google Customer Match allows you to push users to Google Ads. Matching keys are email, phone or address (SHA-256 or in clear only).

You can create an audience segment, push it to Google Ads and activate it. Users matched could be then activated on Google services (Search, Display network, Gmail, Youtube, Google Shopping...).

What are the requirement to sync with Google Ads?

  • Audience size: minimum 1000 matched users (otherwise it will be rejected for privacy purpose)

  • Data collection: it is only allowed to import first party data (collected via your website/app/point of sale)

  • Available for accounts with good history of policy compliance, good payment history, at least 90 days history, more than USD 50,000 total lifetime spend ()

  • Google indicates that it takes 6 to 12 hours for a list to be populated with members

  • A list may appear to be smaller than expected when viewed in the Audience Manager in the Google Ads UI. This view shows the number of active users in the list. A user is considered active if they have recently logged into their Google account.

​​

[New version] How to configure Google Customer Match connector:

On the new platform, select Google Customer Match on the destinations catalog.

Select All users or one or many segments.

Authentication:

Connect directly to your Google Ads account. Select your existing account if you have already configured it, or configure a new one.

New configuration:

Click on the link and a new tab will be opened (Connector Credentials).

Only admin users have access to the Connector Credentials menu (also available in the Administration menu)

On the Connector Credentials page, click on 'Add connector credentials' and select Google Ads.

Login to your Google Ads account and the authentication is done.

Then go back to the connector configuration page and select the account previously configured.

Destination configuration

Segment mappings

Segments selected will appear in the segment mappings section. You can map here selected segments to a customer list previously created in Google Ads interface (this is where the audience from segments will be sent).

If you haven't created a customer list yet, you can do it on Google Ads interface:

  • On your Google Ads account, click on ‘Tools and settings’ and ‘Audience manager’.

  • Then in ‘Audience lists’, click on the + and select ‘Customer list’ (or user list).

Mapping User Identifier

In this section, you can define matching keys:

At least:

  • Email address: in SHA-256 or plain (we hash it in SHA-256 before to send it)

  • and/or Phone number: in SHA-256 or plain (we hash it in SHA-256 before to send it)

Complementary information (optional):

  • First name: in SHA-256 or plain (we hash it in SHA-256 before to send it)

  • Last name: in SHA-256 or plain (we hash it in SHA-256 before to send it)

  • Country code (2 letters): in SHA-256 or plain (we hash it in SHA-256 before to send it)

  • Postal code: in SHA-256 or plain (we hash it in SHA-256 before to send it)

  • Postal address: in SHA-256 or plain (we hash it in SHA-256 before to send it)

Last step, simply define a running period and click on Save. The destination will start to send users as soon as they enter in selected segments.

----------------------------------------------------------------------------------------------------

[Old version - deprecated] How to configure Google Customer Match connector:

Method available only on the old platform, if you haven't migrated yet. Please note this version only support email (SHA-256 or plain) as matching key.

Google Ads customer ID

First, you need to enter your Google Ads customer ID:

Grant access

Then, there are 2 ways to configure it:

Option 1- 'I have already granted Commanders Act access to my Google Ads account'

It is the fastest and easiest way to configure the connector. Simply ask our consultants or customer representative that you want to use this option and provide them your Google Ads Customer ID. Then they will link your account with our Google Ads account in order to be able to push audiences.

Option 2- 'I provide my own authentication tokens' (not recommended)

We recommend using the first option, as the second option is much more complex and requires access to Google Developer Console. You have to enter the Developer Token, Client ID, Client Secret and generate a refresh token.

All details here:

Create a user list on Google Ads

Last step, create a user list on Google side.

  • On your Google Ads account, click on ‘Tools and settings’ and ‘Audience manager’.

  • Then in ‘Audience lists’, click on the + and select ‘Customer list’ (or user list).

  • Create the list, save it, open it and find the List ID

  • Paste the List ID in the segment mappings on the Data Commander Google Customer Match connector interface (it allows you to map a segment in DataCommander to a user list on Google Ads)

  • Your connector is ready, click save

After 12 to 24 hours, go back to Google Ads, click on your customer list you created just before, and it will be filled with users selected.​

Google
https://support.google.com/google-ads/answer/6299717
https://developers.google.com/google-ads/api/docs/remarketing/audience-types/customer-match#customer_match_considerations
Find your Google Ads customer ID - Google Ads Help
Logo
Make Your First API Call  |  AdWords API  |  Google DevelopersGoogle Developers
Logo