# Discount banner for installing the application

## Use case description

🎯 Goal:

**Encourage** customers to download the app

Applications are keys to engage new customers and retain them because it allows businesses to communicate directly with their customers using ads, promotions, and **notifications**. Push new customers to install the app with an incentive is important to keep them activated.

🔧 Complexity: 2/5

💰 ROI: Medium

![](/files/54MYwgYEaVtW0pJJEC1h)

## Use case setup

Step 1: create a segment for customers who never used the app

Step 2: two options are possible here, use TagCommander or use a partner personalization solution


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