# Discount banner for installing the application

## Use case description

🎯 Goal:

**Encourage** customers to download the app

Applications are keys to engage new customers and retain them because it allows businesses to communicate directly with their customers using ads, promotions, and **notifications**. Push new customers to install the app with an incentive is important to keep them activated.

🔧 Complexity: 2/5

💰 ROI: Medium

![](https://1259070148-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-Mk6XpTQ2LaRLcr2tA-d%2Fuploads%2Fgit-blob-da49b17b557ba4d8184f91c79a4c7fdaa22a0f3f%2Fapp.png?alt=media)

## Use case setup

Step 1: create a segment for customers who never used the app

Step 2: two options are possible here, use TagCommander or use a partner personalization solution