Taboola Events

This destination is currently under final review and will be available soon.
Taboola is a public advertising company that provides advertisements such as "Around the Web" and "Recommended For You" boxes at the bottom of many online news articles. This integration allows server-side tracking.

Key features

The Taboola Events destination provides the following key features:
  • Events structure: our Events reference supports Taboola events, meaning that your data is properly bridged to the expected fields in an optimized way.
  • Prebuilt mappings: data mapping for event-based destinations happens automatically, which simplifies user inputs.
  • Smart mapping: data mapping can be readjusted using your datalayer defined fields.

Destination setup

First you need to enable server-side tracking in your Taboola campaigns by including the{click_id}macro to your tracking code. More details are available by following this LINK (See section "Add S2S Tracking to your Taboola Campaign"). The macro value needs to be saved in a property (SeeTaboola Click Id Propertyin Configuration). When creating a server-side conversion in Taboola (See LINK section "Create S2S Conversions"), take note of your "Event Name": this has to be set asTaboola Event Namein Configuration. Use Destination filters to refine events and/or other properties matching your specific needs.


Taboola Click Id Property
Your property name holding Taboola click identifier (E.g. "click_id", without quotes). More details are available by following this LINK [1].
Required Map Taboola Ads events with your Commanders Act events by setting at least a Taboola Event Name and a Commanders Act Event Name. One entry is required.
[1] Using "dots" (".") you can navigate deeper to the specific field you want to get the value of. See Events reference for more details on the standard field names by event. You can also freely set custom fields: there are no boundaries.

Quick reference

Commanders Act Events
Taboola Events
[Any Event]
[Taboola Event]

Field Mappings

Most properties can be remapped using our "Smart Mapping" feature.
Commanders Act Properties
Taboola Properties
Taboola Event Name [1]
Taboola Click Id Property
[1] SeeMappingin Configuration.