Marketing Preferences Center is part of our Consent management Premium offer.
It allows you to build a personalized Preferences Center where online and offline consents are merged around unified users and stored in the same database.
Then, you can easily create and customize a web page to display this information to visitors who want to manage their consents and personal information.
It turns a legal page into a preference center that is way more valuable for a customer as it is more like a sharing space between the brand and their visitors/clients rather than just a way to collect the consent.
How it works?
Marketing Preferences Center is a realtime searchable nosql database. We provide also a dedicated API to read and/or write preferences/consents on this database