Piwik PRO

Piwik PRO "Analytics Suite" is a privacy-focused platform for tracking and analyzing user behavior on websites and other digital products. Their product is an alternative to Google Analytics, geared towards compliance with strict security policies and privacy regulations. Using this destination, you can leverage Piwik PRO Tracking HTTP API to send events. The data sent to this API will be processed and eventually appear in Analytics reports.

Key features

The Piwik PRO destination provides the following key features:

  • Events structure: our Events reference model matches Piwik PRO's event types (See query parameter e_t), meaning that your data is properly bridged to the expected fields in an optimized way.

  • Prebuilt mappings: data mapping for event-based destinations happens automatically, which simplifies user inputs.

  • Smart mapping: data mapping can be readjusted using your datalayer defined fields.

  • Event mapping: change standard mapping between your partners' events and yours or add new mappings.

  • Support for multi-item data: information included in the item array is dispatched to Piwik PRO.

Destination setup

Configuration

[1] Using "dots" (".") you can navigate deeper to the specific field you want to get the value of. See Events reference for more details on the standard field names by event. You can also freely set custom fields: there are no boundaries.

Quick reference

[1] See Event Mapping for more details.

Field mappings

Most properties can be remapped using our "Smart Mapping" feature. It's recommended to include the visitor identifier in your requets - See Piwik Pro property _id for more details.

[*] Mandatory property. [1] Can be used to identify visitor by the application (e.g. login name, email address or internal user ID). More details are available following: Recognizing Visitors. [2] This allows you to use the application identifier of a visitor instead of a default identifier generated by Piwik PRO analytics. More details are available following: Recognizing Visitors. If you don't pass a value, this destination tries to recover it from the cookie named _pk_id.[Application Id].More details are available following this LINK. [3] Semi-unique hash generated for the visitor's browser (based on configuration and installed plugins). This parameter overwrites visitor identifier sent with _id property. [4] Whether the user should be tracked anonymously: 1all IP bytes will be masked (0.0.0.0), GeoIP data below country level will be anonymized, 0available visitor data will be added to the session. [5] See Custom Session Variables for more details. [6] See Custom Event Variables for more details. [7] Screen resolution (E.g. 1920x1080). [8] Hour, minute and second when the request was made. [9] See Custom Dimensions for more details. [10] See Goal Identifiers for more details. [11] [Custom Product Dimension Id Y] must be a numeric identifier starting from 1 and must be incremented for every new custom product dimension being set in Custom Dimensions. [12] Sum of all product discounts. [13] Unique page view identifier generated when the page is loaded. [14] Force start of new visit when value is 1. Allowed values: 0 or 1. [15] Visit counter. [16] Time of previous visit in UNIX timestamp format: number of seconds. [17] Time of first visit. [18] URL of downloaded file. [19] Time of the last ecommerce order in UNIX timestamp format: number of seconds. [20] Custom event category. More details are available following this LINK. [21] Custom event action. More details are available following this LINK. [22] Content event value. More details are available following this LINK. [23] Content name. More details are available following this LINK. [24] Content piece. More details are available following this LINK. [25] Content target. More details are available following this LINK. [26] Content interaction. More details are available following this LINK.

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