Rakuten Events
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Last updated
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is an affiliate platform that provide data-driven products and platforms to fuel advertiser and publisher connections at scale, creating relevant matches that activate audiences and accelerate performance. Using this destination you can implement server-side tracking.
The Rakuten Advertising destination provides the following key features:
Events structure: our covers Rakuten Advertising lead and sale tracking, meaning that your data is properly bridged to the expected fields in an optimized way.
Prebuilt mappings: data mapping for event-based destinations happens automatically, which simplifies user inputs.
Smart mapping: data mapping can be readjusted using your datalayer defined fields.
Support for multi-item data: information included in the array is bridged to Rakuten Advertising.
Affiliate Merchant Id
Required if
Rakuten Affiliate Merchant Id (mid) is not set
Your unique "Affiliate Merchant Id" as provided by Rakuten.
Mapping
Required
Map "Rakuten Conversion Types" with your "Commanders Act events" by setting at least a Rakuten Conversion Type
and a Commanders Act Event Name
. One entry is required.
Custom Event Properties
Gateway Cookie Name
Your publisher links in Rakuten Advertising will direct users to a gateway page that sets a cookie holding key values. If you're not using the default cookie name ("rmStore"), enter its new name here.
[All events]
Sale
or Lead
Rakuten Affiliate Merchant Id (mid)
Affiliate Merchant Id
mid
[*][1]
partners.rakuten.land
Gateway Cookie Name
land
[*][1][2]
partners.rakuten.tr
Gateway Cookie Name
tr
[*][1]
currency
cur
[*]
((items.X.product.price
* items.X.quantity
) - ([totalDiscount]
* (items.X.product.price
* items.X.quantity
)) / [totalOrderFromItems]
) * 100
amtlist
[*][3][4]
items.X.id
skulist
[*][4]
items.X.quantity
qlist
[*][4]
items.X.product.brand
brandlist
[4]
items.X.product.category_1
> items.X.product.category_2
> items.X.product.category_3
> items.X.product.category_4
> items.X.product.category_5
catlist
[4]
items.X.coupon
couponlist
[4]
items.X.product.name
namelist
[4]
id
ord
id_variant
altord
context.device.advertising_id
did
discount
discount
discount
disamt
user.id
custid
user.status
custstatus
coupon
coupon
status
ordstatus
Map your custom event properties by setting their field names in Event property name
and adding the field name holding the value in Commanders Act event property
. E.g. if you inputsize
in the Event property name
and items.0.product.size
in Commanders Act event property
, you'll have a custom event property in Rakuten Advertising calledsize
with a value based on the content of the field items.0.product.size
[1].
In the column Commanders Act event property position
you should keep the default value Default
as it better fits most scenarios. In case you select either In "items" {items.X}
or In "product" {items.X.product}
this destination will look for the input event property starting from the or level respectively and concatenate values separated by a pipe character ("|"). In this scenario, the property name used will be the one set in the Event property name
plus the string "list" appended in the end.
Most properties can be remapped using our "Smart Mapping" feature.
Rakuten Advertising has two different endpoints: default "ep" commissionable and "eventnvppixel" media optimization pixel. Using the "Smart Mapping" field Rakuten Tracking Endpoint
you can select which one you want to use: set "mop" for the "eventnvppixel" media optimization or "ep" for the standard endpoint. Please note that there are limitations in terms of parameters you can send when selecting the "eventnvppixel" media optimization pixel.
For the Lead
conversion type, if you don't provide item information such as identifier, quantity and name, the following fixed values are set skulist=Lead
, qlist=1
and namelist=Lead
. Moreover, if amtlist
can't be valorized with the provided information, it will be statically set as follow: amtlist=1
.
More details on Rakuten properties are available following this .