Rakuten Events
Rakuten Advertising is an affiliate platform that provide data-driven products and platforms to fuel advertiser and publisher connections at scale, creating relevant matches that activate audiences and accelerate performance. Using this destination you can implement server-side tracking.
Key features
The Rakuten Advertising destination provides the following key features:
Events structure: our Events reference covers Rakuten Advertising lead and sale tracking, meaning that your data is properly bridged to the expected fields in an optimized way.
Prebuilt mappings: data mapping for event-based destinations happens automatically, which simplifies user inputs.
Smart mapping: data mapping can be readjusted using your datalayer defined fields.
Support for multi-item data: information included in the item array is bridged to Rakuten Advertising.
Destination setup
Configuration
Affiliate Merchant Id
Required if
Rakuten Affiliate Merchant Id (mid) is not set
Your unique "Affiliate Merchant Id" as provided by Rakuten.
Mapping
Required
Map "Rakuten Conversion Types" with your "Commanders Act events" by setting at least a Rakuten Conversion Type
and a Commanders Act Event Name
. One entry is required.
Custom Event Properties
Gateway Cookie Name
Your publisher links in Rakuten Advertising will direct users to a gateway page that sets a cookie holding key values. If you're not using the default cookie name ("rmStore"), enter its new name here.
Quick reference
[All events]
Sale
or Lead
Field Mappings
Rakuten Affiliate Merchant Id (mid)
Affiliate Merchant Id
mid
[*][1]
partners.rakuten.land
Gateway Cookie Name
land
[*][1][2]
partners.rakuten.tr
Gateway Cookie Name
tr
[*][1]
currency
cur
[*]
((items.X.product.price
* items.X.quantity
) - ([totalDiscount]
* (items.X.product.price
* items.X.quantity
)) / [totalOrderFromItems]
) * 100
amtlist
[*][3][4]
items.X.id
skulist
[*][4]
items.X.quantity
qlist
[*][4]
items.X.product.brand
brandlist
[4]
items.X.product.category_1
> items.X.product.category_2
> items.X.product.category_3
> items.X.product.category_4
> items.X.product.category_5
catlist
[4]
items.X.coupon
couponlist
[4]
items.X.product.name
namelist
[4]
id
ord
id_variant
altord
context.device.advertising_id
did
discount
discount
discount
disamt
user.id
custid
user.status
custstatus
coupon
coupon
status
ordstatus
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