Microsoft Advertising Universal Event Tracking

Microsoft Advertising (formerly Bing Ads, Microsoft adCenter and MSN adCenter) is an online advertising platform developed by Microsoft. Using this destination, you can leverage UET framework to send events via server-side.

Key features

The Microsoft Advertising Universal Event Tracking destination provides the following key features:

• Events structure: our Events reference model covers Microsoft events, meaning that your data is properly bridged to the expected fields in an optimized way.

• Prebuilt mappings: data mapping for event-based destinations happens automatically, which simplifies user inputs.

• Smart mapping: data mapping can be readjusted using your datalayer defined fields.

• Support for multi-item data: information included in the item array is dispatched to Microsoft.

Destination setup

Reach out to our team for a complete integration guide.

Microsoft UET framework requires a client-side tag to operate: see tag Bing - Client-side id-sync and data capture in our template library.