The Criteo (events) destination provides the following key features:
- Prebuilt mappings: data mapping for event-based destinations happens automatically, which simplifies user inputs.
- Refined data: you can freely push additional information based on your specific needs (E.g. adding custom events, custom event and user properties).
When available, the Criteo salted user ID (GUM ID) is required. This is retrieved by getting the value of the cookie
crto_mapped_user_idand can be set using the Criteo - User Identification client-side template which is available in our library following these steps:
viewHomeis also sent with
viewPage, otherwise, just