Campaign Analysis Legacy

Only for Campaign Analysis Module (ex Mix Commander) customers

Introduction

This destination allows you to collect events and map it for the module Campaign Analysis It can also turns events from Normalized Datalayer into touchpoints for Campaign Analysis module.

With this destination, you can use 4 standard events. To receive events in this destination, it requires as event name the 'Standard event name' described in the following array. Here's the list of Campaign Analytics touch points names vs Standard events names:

Campaign Analysis touch point	Standard event name
impressions	ad_view
clicks	ad_click
sites	page_view
orders	purchase

If you need more information about these events, check the section Events reference

How to implement

1/Select Campaign Analysis Legacy in the destination catalog.

2/Choose your data source(s)

3/Name your destination and select an environment

4/Setup your dimensions.

This destination will do an automatic mapping between the Campaign dimensions and the Standard properties. Here's the list of the automatic configuration done by this destination:

Campaign properties	Standard dimensions	Campaign Dimension labels
amount	value	Amount
cmp	campaign	Campaign
chn	medium	Channel from medium
cty	user.country	Country
currency	currency	Currency
dev	context.device.terminal_type	Device
e	user.email	E-mail
fmt	ad_format	Format
kw	keyword	Keyword, will be singular in NDL
med	medium	Medium
n_customer	user.is_new_customer	New Customer
orderid	id	Order id
os	status	Order Status
ot	type	Order Type
p	page_name	Page Name
pt	page_type	Page Type
ref	context.page.referrer	Referrer
src	source	Source
tclid	ad_cost_id	tclid
user_id	user.id	User id

If you use custom properties, or if you want to modify one or some of theses campaign dimensions with another property then the ones listed above, you will have to use the mapping table.

In all cases, a hand mapping is possible (between dimensions and properties). It will take the priority and override native mapping. Use the mapping table menu to make your own correspondence table:

If you add a new custom dimension in your Campaign Analytics, you must to declare it manually also in this table of the destination's settings

If you do not want to use automatic mapping of dimensions with event properties, you can check the option "disable automatic configuration"

This action will block all automatic mapping between Campaign dimensions and Standard properties

5/Use the Properties Transformation menu (optional)

Before to send your events to this destination you can, if needed, transform them to rename or remove some properties. Enter on the left the property name you want to add, delete or modify. Then enter on the right the property name where the value stands (or leave empty to remove the property)

6/Setup your filters - create your event(s) specification

You have to specify which event is concerned by this destination. Here's an example for a purchase (orders)

Don't forget to setup a consent filter to be RGPD compliant as well

7/Your destination is ready to be activated!