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Campaign Analysis Legacy

Only for Campaign Analysis Module (ex Mix Commander) customers

Introduction

This destination allows you to collect events and map it for the module Campaign Analysis It can also turns events from Normalized Datalayer into touchpoints for Campaign Analysis module.
With this destination, you can use 4 standard events. To receive events in this destination, it requires as event name the 'Standard event name' described in the following array. Here's the list of Campaign Analytics touch points names vs Standard events names:
Campaign Analysis touch point
Standard event name
impressions
ad_view
clicks
ad_click
sites
page_view
orders
purchase
If you need more information about these events, check the section Events reference

How to implement

1/Select Campaign Analysis Legacy in the destination catalog.

2/Choose your data source(s)

3/Name your destination and select an environment

4/Setup your dimensions.

This destination will do an automatic mapping between the Campaign dimensions and the Standard properties. Here's the list of the automatic configuration done by this destination:
Campaign properties
Standard dimensions
Campaign Dimension labels
amount
value
Amount
cmp
campaign
Campaign
chn
medium
Channel from medium
cty
user.country
Country
currency
currency
Currency
dev
context.device.terminal_type
Device
e
user.email
E-mail
fmt
ad_format
Format
kw
keyword
Keyword, will be singular in NDL
med
medium
Medium
n_customer
user.is_new_customer
New Customer
orderid
id
Order id
os
status
Order Status
ot
type
Order Type
p
page_name
Page Name
pt
page_type
Page Type
ref
context.page.referrer
Referrer
src
source
Source
tclid
ad_cost_id
tclid
user_id
user.id
User id
If you use custom properties, or if you want to modify one or some of theses campaign dimensions with another property then the ones listed above, you will have to use the mapping table.
In all cases, a hand mapping is possible (between dimensions and properties). It will take the priority and override native mapping. Use the mapping table menu to make your own correspondence table:
If you add a new custom dimension in your Campaign Analytics, you must to declare it manually also in this table of the destination's settings
If you do not want to use automatic mapping of dimensions with event properties, you can check the option "disable automatic configuration"
This action will block all automatic mapping between Campaign dimensions and Standard properties

5/Use the Properties Transformation menu (optional)

Before to send your events to this destination you can, if needed, transform them to rename or remove some properties. Enter on the left the property name you want to add, delete or modify. Then enter on the right the property name where the value stands (or leave empty to remove the property)

6/Setup your filters - create your event(s) specification

You have to specify which event is concerned by this destination. Here's an example for a purchase (orders)
Don't forget to setup a consent filter to be RGPD compliant as well

7/Your destination is ready to be activated!