Google Enhanced Conversions

Google is a multinational technology company focusing on online advertising, search engine technology, cloud computing, and computer software. Taking advantage of the Google Ads API, you can leverage the enhanced conversions feature to send first-party data in the form of conversion adjustments. Google uses this additional data to improve the reporting of your online conversions driven by ad interactions. The enhanced conversions supplement your existing conversion tags by sending hashed first-party conversion data from your website to Google in a privacy-safe way.

Key features

The Google Enhanced Conversions destination provides the following key features:

  • Events structure: our Events reference covers Google method uploadConversionAdjustments, meaning that your data is properly bridged to the expected fields in an optimized way.

  • Prebuilt mappings: data mapping for event-based destinations happens automatically, which simplifies user inputs.

  • Automatic hashing: information is automatically hashed matching partner specifications.

  • Smart mapping: data mapping can be readjusted using your datalayer defined fields.

Destination setup

Configuration

Settings
Description

Authentication

Required Your credentials with Google Ads as set in the Commanders Act interface following: AdministrationConnector CredentialsAdd connector credentialsGoogle Ads

Mapping

Required Map your Google Ads conversion names, where enhanced conversions are applied, with your events by setting the fields Google Ads Conversion Name and Your event name . At least one line is required. Conversion names can be found in the Google Ads interface following:

GoalsSummaryConversion action (column) [1] If a conversion action is not found the event will be discarded.

Google Analytics Property Id

The GA Tracking Id is a string like "UA-XXXXXX-Y" or "G-XXXXXXXXXX" for Google Analytics 4. It's used as an alternative method to retrieve the gclid from cookies. See Destination setup for more details.

Quick reference

Commanders Act Events
Google Tracking

[Any Event] [1]

customers.uploadConversionAdjustments

Field mappings

At least one of the following identifiers must be provided:

  • User email

  • User phone

  • User first name

  • User last name

  • User street address

  • User city

  • User state

  • User country

  • User zip code

Commanders Act Properties
Google Properties

id

orderId [*]

context.device.user_agent

userAgent

event_timestamp

gclidDateTimePair.conversionDateTime [1] adjustmentDateTime [1]

value

restatementValue.adjustedValue

currency

restatementValue.currencyCode

user.email

user.email_sha256

hashedEmail [2]

user.phone

hashedPhoneNumber [3]

user.firstname

addressInfo.hashedFirstName [3]

user.lastname

addressInfo.hashedLastName [3]

user.streetAddress

addressInfo.hashedStreetAddress [3]

user.city

addressInfo.city

user.state

addressInfo.state

user.country

addressInfo.countryCode

user.zipcode

addressInfo.postalCode

Cookie _gcl_aw Cookie _gcl_dc Cookie _gac_[GA_PROPERTY_ID]

gclidDateTimePair.gclid [4]

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