Tags

A tag is a piece of code executed on your site that allows information regarding the site or its visitors to be sent to a digital marketing solution.

Example: Digital analytics tags collect information on site page views, visitors, and conversions in order to propose analysis of your site’s performance. Retargeting tags collect information on products viewed or added to the cart by visitors in order to retarget them to other sites via banners that highlight the products they browsed.

Additional information

Here is an example of a tag (basic 'custom event' Commanders Act OneTag):