Effinity
Effinity is a digital acquisition agency. Using Effinity server-side tracking you can track lead and sale conversions.
Key features
Events structure: our Events reference suits Effinity lead and sale tracking, meaning that your data is properly bridged to the expected fields in an optimized way.
Prebuilt mappings: data mapping for event-based destinations happens automatically, which simplifies user inputs.
Destination setup
Configuration
[1] If you don't provide a cookie name for effinity landing values, it's mandatory that you provide them usingpartners.effinity
fields. See Field Mappings for more details.
Quick reference
Field mappings
The Effinity property consent_performance
is always set to 1
. Manage your consent settings using the filter tab of this destination.
[1] partners.effinity
fields have priority over Effinity Cookie Name
.
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