Effinity

Effinity is a digital acquisition agency. Using Effinity server-side tracking you can track lead and sale conversions.

Key features

• Events structure: our Events reference suits Effinity lead and sale tracking, meaning that your data is properly bridged to the expected fields in an optimized way.

• Prebuilt mappings: data mapping for event-based destinations happens automatically, which simplifies user inputs.

Destination setup

Ensure you can provide mandatory "Id Compteur" using one of the following:

• Id Compteur input field.

• partners.effinity.id_compteur property field.

• Effinity Cookie Name

See more details in the Configuration and Field mappings sections.

Configuration

Settings	Description
Advertiser Id	Required Your unique advertiser identifier as provided by Effinity.
Id Compteur	Required if not provided through alternative methods: see Destination setup. The only information necessary for attribution as it's used to identify the ad.
Prod Id	Optional information to identify the product at the origin of the transaction. This can also be provided through the Effinity Cookie Name field.
Effi Id	Optional information used by partners. This can also be provided through the Effinity Cookie Name field.
Effi Id2	Optional information used by partners. This can also be provided through the Effinity Cookie Name field.
Conversion Type	Required The conversion type that is bound with your activity. This can be either sale or lead . If conversion type is lead , only generate_lead events are forwarded to Awn. If conversion type is sale , only purchase events are sent to the partner.
Effinity Cookie Name	Enter a cookie name holding Effinity key landing values. Expected cookie structure: "[ID_COMPTEUR],[PROD_ID],[EFFI_ID],[EFFI_ID2]" (E.g. "01010101,1234,567890,098765", without quotes). [1]
Custom Event Properties	Map your custom event properties by setting their field names in Effinity property name and adding the value in Your value. Effinity property name must be set with refX where X is a number from 2 to 20 (inclusive).

[1] See Destination setup and Field Mappings for more details.

Quick reference

Commanders Act Events	Effinity Tracking
generate_lead	lead
purchase	sale

Field mappings

The Effinity property consent_performance is always set to 1 . Manage your consent settings using the filter tab of this destination.

Commanders Act Properties	Effinity Properties
Advertiser Id	id
currency	monnaie
revenue	montant
id	ref
Id Compteur partners.effinity.id_compteur Effinity Cookie Name	id_compteur [1]
Prod Id partners.effinity.prod_id Effinity Cookie Name	prod_id [1]
Effi Id partners.effinity.effi_id Effinity Cookie Name	effi_id [1]
Effi Id2 partners.effinity.effi_id2 Effinity Cookie Name	effi_id2 [1]
payment_method	payment
coupon	voucher

[1] Priority order listed on the left.