Tradedoubler

Tradedoubler provides a global affiliation network connecting businesses with customers. Using this destination you can implement server-side tracking using the same client-side parameters.

Key features

The Tradedoubler destination provides the following key features:

  • Events structure: our Events reference leverages Tradedoubler lead and sale tracking, meaning that your data is properly bridged to the expected fields in an optimized way.

  • Prebuilt mappings: data mapping for event-based destinations happens automatically, which simplifies user inputs.

  • Automatic hashing: information is automatically hashed matching partner specifications.

  • Smart mapping: data mapping can be readjusted using your datalayer defined fields.

  • Support for multi-item data: information included in the item array is bridged to Tradedoubler.

Destination setup

The tduid parameter is appended to the landing page URL by Tradedoubler to identify the source of the click. This is retrieved by getting the value of the tduid cookie.

Configuration

Settings
Description

Organization Id

Required

Your organization identifier as provided by Tradedoubler.

Event Id

Required

The event identifier for the lead/sale taking place and as provided by Tradedoubler.

Program Id

Recommended

Your program identifier as provided by Tradedoubler.

Conversion Type

Required

The conversion type that is bound with your activity. This can be either Sale or Lead. If conversion type is Sale, only purchase events are sent to the partner, if it's Lead, only generate_lead events are forwarded to Tradedoubler.

Cookie Name (tduid)

Tradedoubler unique tracking identifier that is set in a cookie by the redirect page. See Field Mappings for more details.

Quick reference

Commanders Act Events
Tradedoubler Tracking

generate_lead

lead

purchase

sale

Field Mappings

Most properties can be remapped using our "Smart Mapping" feature.

Commanders Act Properties
Tradedoubler Properties

Organization Id

organization [*]

Event Id

event [*]

Program Id

program

id

orderNumber [1]

value

orderValue [1]

currency

currency [1]

coupon

voucher [1]

items.X.product.id items.X.product.name items.X.product.price items.X.quantity

reportInfo [1][6]

id

leadNumber [2]

partners.tradedoubler.tduid or

Cookie Name (tduid)

tduid [3]

user.id

extid [4]

(user.id)

exttype [5]

[*] Mandatory property. [1] Set when Conversion Type is Sale . [2] Set when Conversion Type is Lead . [3] Value is set based on the priority in the left column. [4] Value hashed usingSHA-256 . [5] Either 1 or 0 , depending if user.id is a valid email or an non-email identifier respectively. [6] All products are taken into account.

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