Tradedoubler

Tradedoubler provides a global affiliation network connecting businesses with customers. Using this destination you can implement server-side tracking using the same client-side parameters.

Key features

The Tradedoubler destination provides the following key features:

• Events structure: our Events reference leverages Tradedoubler lead and sale tracking, meaning that your data is properly bridged to the expected fields in an optimized way.

• Prebuilt mappings: data mapping for event-based destinations happens automatically, which simplifies user inputs.

• Automatic hashing: information is automatically hashed matching partner specifications.

• Smart mapping: data mapping can be readjusted using your datalayer defined fields.

• Support for multi-item data: information included in the item array is bridged to Tradedoubler.

Destination setup

The tduid parameter is appended to the landing page URL by Tradedoubler to identify the source of the click. This is retrieved by getting the value of the tduid cookie.

Configuration

Settings	Description
Organization Id	Required Your organization identifier as provided by Tradedoubler.
Event Id	Required The event identifier for the lead/sale taking place and as provided by Tradedoubler.
Conversion Type	Required The conversion type that is bound with your activity. This can be either Sale or Lead. If conversion type is Sale, only purchase events are sent to the partner, if it's Lead, only generate_lead events are forwarded to Tradedoubler.
Cookie Name (tduid)	Tradedoubler unique tracking identifier that is set in a cookie by the redirect page. See Field Mappings for more details.

Quick reference

Commanders Act Events	Tradedoubler Tracking
generate_lead	lead
purchase	sale

Field Mappings

Most properties can be remapped using our "Smart Mapping" feature.

Commanders Act Properties	Tradedoubler Properties
Organization Id	organization [*]
Event Id	event [*]
id	orderNumber [1]
value	orderValue [1]
currency	currency [1]
coupon	voucher [1]
items.X.product.id items.X.product.name items.X.product.price items.X.quantity	reportInfo [1][6]
id	leadNumber [2]
partners.tradedoubler.tduid or Cookie Name (tduid)	tduid [3]
user.id	extid [4]
(user.id)	exttype [5]

[*] Mandatory property. [1] Set when Conversion Type is Sale . [2] Set when Conversion Type is Lead . [3] Value is set based on the priority in the left column. [4] Value hashed usingSHA-256 . [5] Either 1 or 0 , depending if user.id is a valid email or an non-email identifier respectively. [6] All products are taken into account.