Commanders Act X
Platform XDocumentationWelcome to Success
  • Welcome !
  • Platform updates
    • Announcements
    • Documentation updates
    • Release notes
  • Getting started
    • How the platform works
      • Glossary
        • Condensed platform concepts
    • Platform interface
      • Prod and Testing environments
      • Productivity tools
        • Commander's AI
    • Integrating your data
      • GTM Tutorial
      • OneTag Tutorial
      • Migration guides to the Platform X
        • Migrate from SSv1 to SSv2
          • Send data to serverside v2
            • Purchase event example (ssv1 to ssv2)
        • Migrate from old mobile sdk
  • Features
    • Sources
      • Sources Overview
      • Sources Catalog
        • Web
          • Web container
            • User guides for browser-side platform
              • Container
                • Hosting
                • Creation and modification
                • Generation
                • Testing
                • Deployment and roll back
                • Deletion
                • Statistics
                • Modification history
                • Javascript block
                • Branches
                • Plugin Commanders Act Assistant
              • Tags
                • Add tags
                • Configure tags
                • Rules
                  • Basic actions
                  • Triggers
                  • Perimeters & constraints
              • Data layer and data types
                • External variables
                • Internal variables
                • Event variables
                • Data storage
              • Deduplication
                • Setup guide
                • Setup example
                • Deduplication reports
              • TagPerformance
                • Setup guide
                • Report analysis
                • Troubleshooting
            • Setup guides for developers
              • Web container setup
              • Datalayer setup
              • Browser-side events setup
              • AMP
              • Angular
              • AngularJS
              • React
              • SPA implementation guide
              • VueJS
              • IOT & TV Apps
            • Best Practices
              • FAQ
              • Common Container Strategies
              • Common Trigger Strategies
              • Performance Optimization
              • tC.* attributes and methods
              • APIs
                • Onsite API
              • TMS & Consent banners IDs
          • Javascript SDK
            • Next.js serverside rendering
          • Pixel Tracking API
          • Google Tag Manager (GTM)
          • Shopify
        • Mobile APP
          • Android
          • iOS
          • Flutter
          • React native
        • Advertising
          • Bing Ads (cost import)
          • Facebook Ads (cost import)
          • Criteo (cost import)
          • Realytics
        • Import CRM users
          • API users
          • Users file importer
        • Import conversions
          • API Conversions and Product catalog
          • Conversions files importer
        • Product catalog
          • Product catalog files importer (FTP)
        • Server
          • HTTP tracking API source
            • (deprecated) HTTP tracking API source 1.0
          • Node.JS
          • Python
          • PHP
      • Source Live Event Inspector
      • Source data quality
    • Destinations
      • Destinations overview
        • Automatic Audience replay
      • Destinations catalog
        • AbTasty
        • Actito
        • Adform
        • Adobe
          • Adobe Analytics
          • Adobe Campaign
        • AdRoll
        • Adition
        • Adventori
        • Affilae
        • Alphalyr Marketing Studio
        • Amazon
          • Amazon Ads Conversions API
          • Amazon S3
        • Attraqt
        • Awin
        • Batch Audience
        • Branch Events
        • Button
        • Campaign Analysis Legacy
        • Commission Junction
        • Criteo
          • Criteo - Events
          • Criteo (audiences)
          • Criteo (offline conversions)
        • Data Activation Legacy
        • Dataventure
        • Destination Logs Exporter (closed beta)
        • Dialog-Mail
        • Dynamic Yield
        • Easyence
        • Effinity
        • Eloqua
        • Emarsys
        • Email export
        • Equativ Audience
        • Experian
        • Facebook
          • Facebook Conversions API
            • Facebook CAPI through GTM
            • Performance tab (Event Match Quality)
          • Facebook Custom Audiences
          • Facebook Lead Ads
        • FTP
        • Gamned
        • Google
          • Google Analytics 4
            • Google Analytics 4 - Proxy Mode
          • Google BigQuery
          • Google Conversion Adjustments
          • Google Customer Match
          • Google Display & Video 360
          • Google Enhanced Conversions
          • Google Enhanced Conversions for Leads
          • Google Floodlight Mobile App Conversion
          • Google Search Ads 360 Enhanced Conversions
          • Google Store Sales Direct
        • IBM
        • Inxmail
        • IntelliAd
        • Jellyfish
        • Kameleoon
          • Kameleoon Audience
          • Kameleoon Events
        • Kelkoo
        • Kwanko
        • LinkedIn Conversions API
        • Liveramp
        • Magento
        • Marin Software
        • Mapp
        • Matomo
        • MediaMath
        • Microsoft Advertising Universal Event Tracking
        • Mindlytix
        • Moebel
        • Nextdoor Conversion API
        • OXID
        • Optimizely
        • Outbrain
        • Partnerize
        • Piano Analytics
          • Piano Analytics Collection API
          • Piano Analytics Enrichment API
        • Pinterest
        • Piwik PRO
        • Prediggo
        • Qlik
        • Quantcast
        • Quora Ads Conversion API
        • Rakuten
          • Rakuten Audience
          • Rakuten Events
        • Realytics
        • Reddit Conversions API
        • Responsys
        • RhythmOne
        • Rich Relevance
        • RTB House Audience
        • Salesforce
          • Salesforce Audience Studio
          • Salesforce Marketing Cloud
          • Salesforce Commerce Cloud
        • SAP Commerce Cloud
        • Selligent
        • Skai
        • Smart Adserver
        • SmartFocus
        • Snapchat Conversions API
        • Splio
        • Syte
        • Tableau Online
        • Taboola
          • Taboola Audience
          • Taboola Events
        • Target2sell
        • Temelio
        • Teradata
        • The Trade Desk
          • The Trade Desk Conversions API
          • The Trade Desk Audience
        • TikTok
          • TikTok Events API
          • TikTok Offline Events
        • TimeOne
        • Tradedoubler
        • TradeTracker
        • X (Twitter) Conversion API
        • Xandr
        • Webhook
        • Webtrends
        • ZBO Media
        • Zeta
      • Destination builder
        • Javascript destination builder
          • Tutorial - How to build a server destination with the JS sandbox
          • Serverside javascript helpers
      • Destination filters
      • Mapping and Properties transformation
      • Event delivery
      • Destination event inspector
      • Dry mode (lab)
    • Enrichments
      • Augmented User Attributes
        • Business case
      • Events enrichment
      • Storage Settings
    • Data Quality
      • Event Specification
      • Sources data quality
      • Data cleansing
        • Supported transformation functions - Data cleansing
          • Format a date
    • Identity resolution
      • Migrate from Fuse v1 to Fuse v2
    • Customers
      • Segment
        • Segment overlap
        • Segment stats
    • Explore
      • Campaign analysis
        • Attribution
        • Control Group (Closed Beta )
      • User analysis
        • Dashboards
      • Consent Analysis
    • Consent management
      • Responsability of actors
      • Setup Guides
        • Tag Manager
          • Commanders Act TMS
          • Google Tag Manager (GTM)
          • Google Tag Manager (GTM) - Consent Mode
          • Google Consent Mode in Commanders Act CMP
          • Adobe Launch
        • Websites (Hardcoded)
        • FR : Suppression des cookies lors du retrait du consentement
        • Mobile apps
          • iOS
            • ATT - App Tracking Transparency (iOS 14.5+)
          • Android
      • User Guides
        • Categories & Tags
          • Manage Categories
          • Manage Vendors
          • Assign Categories
        • Privacy Banners
          • Banner Templates
            • Accessibility Template
          • Manage Banner
          • Deploy Banner
          • Copy Banner
        • Consent Analysis
        • Exports
        • Settings
      • Extensions
        • Cookie Scanner
        • Piggybacking
        • Tag Firewall
      • Marketing Preferences Center (additional module)
      • Knowledge Base
        • Consent Object
        • Consent cookies exemption
          • Implementation guide for exempted consent statistics FR market
        • Consent Cookie
        • IAB TCF V2.2 Release details
          • IAB TCF v2.2 CMP requirements
          • IAB TCF v2.2 Migration guide Web
          • IAB TCF v2.2 Migration guide App
        • IAB TCF V2.2 Consent
        • IAB TCF V2.2 and Google FAQ
        • Google ACM requires IAB TCF
        • CCPA & Global Privacy control
      • Rest Data API
        • GET/PUT Consents / preferences
      • OnSite API
        • Getting Started
        • consent.get
        • consent.update
        • consent.revoke
        • consent.onUpdate
        • consent.onReady
        • consentBanner.show
        • consentBanner.hide
        • consentCenter.show
        • consentCenter.hide
      • Platform API
        • Get statistics
  • Use cases
    • Data activation
      • Engage new customers
        • Welcome banner for new customers
        • Real-time promotion for hesitant customers
        • Discount banner for installing the application
        • Personalized ads
        • Engage similar audience (lookalike)
      • Increase loyalty
        • Drive to favourite store
        • Increase Customer Lifetime Value with a loyalty program
        • Notification about order delay
      • Increase revenue
        • Abandoned cart
        • Products recommendations
        • Complementary product offer
      • Retain customers
        • Identify a churn risk with RFM segmentation
        • Identify customers’ preferred channel
        • Contact with the customer support
      • Advocacy
        • Incentive to share customers' experience and rating
        • Sponsorship Program
        • Social Media Hashtag
    • Website performance
    • Consent banners A/B testing
    • Customer analysis
    • Campaigns performance analysis
  • Developers
    • Tracking & Integrations
      • Tracking
        • About events
          • E-commerce/retail events
          • Web event specificity
          • Mobile App event specificity
        • Events reference
          • Common events
          • E-commerce events
          • Video events
          • Campaign Tracking events
        • Properties reference
          • Global properties
          • Video properties
          • Permanent properties
        • Data API
          • HTTP API
          • Segment API
          • User API
          • Product catalog and conversion API
      • Server IP Whitelisting
    • Config API
    • Changelogs
      • Measure.js changelog
      • Web container generator
    • Content Security Policy
  • CONFIGURE
    • Data Management
      • Events collection
      • Data retention duration
      • Data Governance
    • Administration
      • User management
      • Domain Management
        • WAF Proxy (CloudFlare,...)
        • A record
        • CNAME record
        • On-Premise Proxy
        • Cookie CAID
        • First party hosting
        • First-Party Tag Hosting
      • Single Sign-On
      • Two-factor authentication (2FA)
      • Copy Management
    • Cookies
      • Cookie 1st
      • Cookie sync partners
      • First domain tracking (Phoenix)
    • Disclaimer
Powered by GitBook
On this page
  • Key features
  • Destination setup
  • Configuration
  • Quick reference
  • Field mappings

Was this helpful?

Edit on GitHub
Export as PDF
  1. Features
  2. Destinations
  3. Destinations catalog
  4. Google

Google Enhanced Conversions for Leads

PreviousGoogle Enhanced ConversionsNextGoogle Floodlight Mobile App Conversion

Last updated 2 months ago

Was this helpful?

is a multinational technology company focusing on online advertising, search engine technology, cloud computing, and computer software. This destination let you improve the accuracy of your offline conversion measurement by uploading click conversions that contain hashed user identifiers and some optional additional details that help Google Ads match the conversion to the ad that initiated the lead.

Key features

The Google Enhanced Conversions for Leads destination provides the following key features:

  • Events structure: our covers Google method , meaning that your data is properly bridged to the expected fields in an optimized way.

  • Prebuilt mappings: data mapping for event-based destinations happens automatically, which simplifies user inputs.

  • Automatic hashing: information is automatically hashed matching partner specifications.

  • Smart mapping: data mapping can be readjusted using your datalayer defined fields.

  • Support for multi-item data: information included in the array is dispatched to the partner.

Destination setup

Before configuring this destination, you need to fullfil the following Google prerequisites:

1. Create and configure your conversion action

Login into and:

  • Click Goals

  • Click the Conversion drop down in the menu section.

  • Click

  • Click New conversion action.

  • Select Import in the "New conversion action” page.

  • Select CRMs, files, or other data sources and then Track conversions from clicks.

  • In the “Data Source” section, you can select Connect a new data source: this can be done at a later stage.

  • Click Continue.

  • Enter the settings for this conversion action. For details on the settings, check out .

  • Click Save and continue. The next page will confirm your new conversion action.

  • Click Done.

2. Turn on enhanced conversions for leads

Check the box to turn on enhanced conversions for leads or you can do it, after creating your conversion action, by clicking and open the enhanced conversions for leads drop down to check the same box.

3. Accept the customer data terms

To accept the customer data terms click on , select Settings and click the Customer data terms drop down.

Configuration

Settings
Description

Authentication

Required Your credentials with Google Ads as set in the Commanders Act interface following: Administration ➜ Connector Credentials ➜ Add connector credentials ➜ Google Ads

Mapping Conversion Names

Required Map your Google Ads conversion names, where enhanced conversions are applied, with your events by setting the fields Conversion name and Your event name . At least one line is required. Conversion names can be found in the Google Ads interface following: Goals ➜ Summary ➜ Conversion actions (column).

Mapping Custom Variables

Google Analytics Measurement Id

You can add the Google Analytics "Measurement Id", which is a string like "SE23QCQ1Q8" without the intial "G-" part. It's used as an additional method to retrieve your gclid from available cookies.

Validate Only

If flagged, the request is validated but not executed!. Only errors are returned, not results, in the tab Event Inspector.

Debug Enabled

Quick reference

Commanders Act Events
Google Tracking

[Any Event] [1]

customers.uploadClickConversions

Field mappings

At least one of the following identifiers must be provided:

  • User email

  • User phone

Commanders Act Properties
Google Properties

id

orderId

partners.google.gclid

Google Analytics Measurement Id

gclid [1]

partners.google.gbraid

gbraid [2]

partners.google.wbraid

wbraid [3]

partners.google.email_source

partners.google.phone_source

userIdentifierSource [4]

user.email_sha256

hashedEmail [4][5]

user.phone

hashedPhoneNumber [4][5]

user.google_consent_mode.ad_user_data

consent.adUserData

user.google_consent_mode.ad_personalization

consent.adPersonalization

partners.google.aduserdata

consent.adUserData [6]

partners.google.adpers

consent.adPersonalization [6]

partners.google.merchant_id

cartData.merchantId

partners.google.feed_country_code

cartData.feedCountryCode

partners.google.feed_language_code

cartData.feedLanguageCode

partners.google.local_transaction_cost

cartData.localTransactionCost

items.X.id

cartData.items.X.productId

items.X.product.price

cartData.items.X.unitPrice

tems.X.quantity

cartData.items.X.quantity

Mapping Conversion Names

conversionAction [7]

value

conversionValue

currency

currencyCode

Custom variable name

conversionCustomVariable [8][9]

Your value

value [8][10]

Validate Only

validateOnly [11]

Debug Enabled

debugEnabled [11]

Custom variables add richer data to your conversions so that you can further segment your reports. You can map your custom variable names with your values by setting the fields Custom variable name and Your value . More details are available by following this .

If flagged, Google endpoint will perform all upload checks and return errors if any are found. If false, it will perform only basic input validation, skip subsequent upload checks, and return success even if no click was found for the provided user identifiers. More details are available by following this .

[1] See in for more details.

Most properties can be remapped using our "Smart Mapping" feature. Google Enhanced Conversions for Leads supports consent signals. More details are available following this . Google properties are set starting from the path conversions[0] .

[1] See in for more details. [2] Google click identifier for clicks associated with app conversions and originating from iOS devices starting with iOS14. [3] Google click identifier for clicks associated with web conversions and originating from iOS devices starting with iOS14. [4] Set in the userIdentifiers.X . Accepted values: FIRST_PARTY , THIRD_PARTY or UNSPECIFIED . Default value: FIRST_PARTY . [5] Automatically hashed if provided in clear text. [6] Accepted values: true , 1 or granted when user granted the consent or false , 0 or denied otherwise. If consent is not specified use unspecified . All string values are case insensitive. Default value granted . [7] Conversion resource name in the following format: customers/[CUSTOMER_ID]/conversionActions/[CONVESION_ACTION_ID] [8] Set in the path customVariables.X . [9] Resource name of the custom variable in the following format: customers/[CUSTOMER_ID]/conversionCustomVariables/[VARIABLE_ID] [10] Your value for the custom variable. See in for more details. [11] Set in the base path. See for more details.

Google
Events reference
uploadClickConversions
item
Google Ads
Summary
Set up offline conversion imports
Summary
Summary
Mapping Conversion Names
Configuration
LINK
Google Analytics Measurement Id
Configuration
Mapping Custom Variables
Configuration
Configuration
LINK
LINK