Performance tab (Event Match Quality)

The Performance tab can now display Event Match Quality insights, coming from Facebook. It represents the matching quality, referring to the quality of events sent (completeness of data, like events with email, phone, fbp, fbc...). More identifiers are present on events sent, better is the score.

First, select (or login) the Facebook account to which belongs the pixel defined in the Settings step.

Facebook accounts can be managed on Administration / Connector credentials

You can click on a specific event to get more details about the score.

For each event, you can get the details of matching keys and the corresponding volume (%).

This information is also available on Facebook Business Manager interface (Events Manager).