Google Search Ads 360 Enhanced Conversions
This destination is currently under final review and will be available soon.
Google is a multinational technology company focusing on online advertising, search engine technology, cloud computing, and computer software. Taking advantage of the Campaign Manager 360 offline conversion API, you can leverage the "Enhanced Conversions" feature to send first-party data, while also giving the option to modify quantity and value, in the form of conversion batch updates.
The "Enhanced Conversions" (EC) in Campaign Manager 360 (CM360) API is a hybrid solution with API, which is covered by this destination, and client-side tag: See our template tag gtag - Google SA360 - Floodlight for server-side Enhanced Conversions for more details. Google still requires Floodlight tags to get conversion info from advertisers' websites.
Google recommends triggering conversion batch updates between 90 minutes and 24 hours, with the latter being the upper time limit, after the client-side Floodlight tag is fired to maximize EC matching. After 30 minutes has passed since the client-side Floodlight is fired, you can already trigger conversion batch updates, but it's suggested to follow Google recommendation as reported above. More details are available following this LINK.
Key features
The Google Search Ads 360 Enhanced Conversions destination provides the following key features:
Events structure: our Events reference covers Google method batchupdate, meaning that your data is properly bridged to the expected fields in an optimized way.
Prebuilt mappings: data mapping for event-based destinations happens automatically, which simplifies user inputs.
Automatic hashing: information is automatically hashed matching partner specifications.
Smart mapping: data mapping can be readjusted using your datalayer defined fields.
Destination setup
Before configuring this destination, you need to fullfil the following requirements:
Accept ToS
Enrich you Floodlight client-side tag
Ensure that both match_id and transaction_id fields are properly set. If you're setting up your client-side tag for the first time, you may want to use our template tag gtag - Google SA360 - Floodlight for server-side Enhanced Conversions.
Configuration
Settings | Description |
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| Flag this option to consider the total quantity instead of the number of unique products. |
[1] To find both values you can log into the CM360 account, and select the advertiser, then locate the Floodlight
tab in the left panel. Open Floodlight
➜ Activities
and find/create the activity you are using to receive the EC data. Values being shown, highlighted in green below, are (1)
Floodlight Configuration Id
(2)
Floodlight Activity Id
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Quick reference
Commanders Act Events | Google Tracking API |
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[1] Use Destination filters to specify your matching events.
Field Mappings
Most properties can be remapped using our "Smart Mapping" feature.
Google properties are set starting from the path conversions.0
or conversions.0.userIdentifiers.0
with the latter for user properties.
Commanders Act Properties | Google Properties |
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[*] Mandatory property.
[1] See Configuration for more details on these mandatory properties.
[2] See Configuration (Total Quantity
) for more details.
[3] Automatically normalized and hashed if passed in clear.
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