> For the complete documentation index, see [llms.txt](https://doc.commandersact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://doc.commandersact.com/developers/tracking-and-integrations/tracking/about-events/ecommerce-retail-events.md).

# E-commerce/retail events

The following events are recommended for retail and ecommerce apps and websites. To learn how to implement these events for your website, refer to the [developer documentation](/developers/tracking-and-integrations/tracking/events-reference.md).

{% hint style="info" %}
Retail and ecommerce apps should log the events listed in this article ***and*** the events for **all apps**. Logging events along with their prescribed parameters ensures maximum available detail in reports and lets you benefit from the latest features and integrations as they become available.
{% endhint %}

| [add\_payment\_info](/developers/tracking-and-integrations/tracking/events-reference.md#add_payment_info)   | when a user submits their payment information         | coupon, currency, items, payment\_type, value                                                    |
| ----------------------------------------------------------------------------------------------------------- | ----------------------------------------------------- | ------------------------------------------------------------------------------------------------ |
| [add\_shipping\_info](/developers/tracking-and-integrations/tracking/events-reference.md#add_shipping_info) | when a user submits their shipping information        | coupon, currency, items, shipping\_tier, value                                                   |
| [add\_to\_cart](/developers/tracking-and-integrations/tracking/events-reference.md#add_to_cart)             | when a user adds items to cart                        | currency, items, value                                                                           |
| [add\_to\_wishlist](/developers/tracking-and-integrations/tracking/events-reference.md#add_to_wishlist)     | when a user adds items to a wishlist                  | currency, items, value                                                                           |
| [begin\_checkout](/developers/tracking-and-integrations/tracking/events-reference.md#begin_checkout)        | when a user begins checkout                           | coupon, currency, items, value                                                                   |
| [generate\_lead](/developers/tracking-and-integrations/tracking/events-reference.md#generate_lead)          | when a user submits a form or request for information | value, currency                                                                                  |
| [purchase](/developers/tracking-and-integrations/tracking/events-reference.md#purchase)                     | when a user completes a purchase                      | affiliation, coupon, currency, items, transaction\_id, shipping, tax, value (required parameter) |
| [refund](/developers/tracking-and-integrations/tracking/events-reference.md#refund)                         | when a refund is issued                               | affiliation, coupon, currency, items, transaction\_id, shipping, tax, value                      |
| [remove\_from\_cart](/developers/tracking-and-integrations/tracking/events-reference.md#remove_from_cart)   | when a user removes items from a cart                 | currency, items, value                                                                           |
| [select\_item](/developers/tracking-and-integrations/tracking/events-reference.md#select_item)              | when an item is selected from a list                  | items, item\_list\_name, item\_list\_id                                                          |
| select\_promotion                                                                                           | when a user selects a promotion                       | items, promotion\_id, promotion\_name, creative\_name, creative\_slot, location\_id              |
| [view\_cart](/developers/tracking-and-integrations/tracking/events-reference.md#view_cart)                  | when a user views their cart                          | currency, items, value                                                                           |
| [view\_item](/developers/tracking-and-integrations/tracking/events-reference.md#view_item)                  | when a user views an item                             | currency, items, value                                                                           |
| [view\_item\_list](/developers/tracking-and-integrations/tracking/events-reference.md#view_item_list)       | when a user sees a list of items/offerings            | items, item\_list\_name, item\_list\_id                                                          |
| view\_promotion                                                                                             | when a promotion is shown to a user                   | items, promotion\_id, promotion\_name, creative\_name, creative\_slot, location\_id              |
| [page\_view](/developers/tracking-and-integrations/tracking/events-reference.md#page_view)                  | When a user view a page                               | type, name                                                                                       |


---

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