Campaign Tracking events

ad_view

This event is associated with your ad being displayed, can be used to track the touch point "impressions" in Campaign Analytics module

ad_click

This event is associated with someone clicking your ad, can be used to track the touch point "clicks" in Campaign Analytics module

Parameters

Name	Type	Required	Example value	Description

Example

Javascript

cact('trigger','ad_click', { /*or ad_view*/
    "medium": "seo",
    "campaign": "my_campaign",
    "source": "my_source",
    "keyword": "t-shirt",
    "ad_format": "image"
}
  user: {
    id: '12356',
    email:'[e-mail]',
    consent_categories: [1,3]
  }
});

page_view and purchase

To create touch points 'sites' and 'orders' you can use the following events:

• 'page_view' to create a touch point 'sites'

• 'purchase' to create a touch point 'orders'