E-commerce/retail events

The following events are recommended for retail and ecommerce apps and websites. To learn how to implement these events for your website, refer to the developer documentation.

Retail and ecommerce apps should log the events listed in this article and the events for all apps. Logging events along with their prescribed parameters ensures maximum available detail in reports and lets you benefit from the latest features and integrations as they become available.

add_payment_info	when a user submits their payment information	coupon, currency, items, payment_type, value
add_shipping_info	when a user submits their shipping information	coupon, currency, items, shipping_tier, value
add_to_cart	when a user adds items to cart	currency, items, value
add_to_wishlist	when a user adds items to a wishlist	currency, items, value
begin_checkout	when a user begins checkout	coupon, currency, items, value
generate_lead	when a user submits a form or request for information	value, currency
purchase	when a user completes a purchase	affiliation, coupon, currency, items, transaction_id, shipping, tax, value (required parameter)
refund	when a refund is issued	affiliation, coupon, currency, items, transaction_id, shipping, tax, value
remove_from_cart	when a user removes items from a cart	currency, items, value
select_item	when an item is selected from a list	items, item_list_name, item_list_id
select_promotion	when a user selects a promotion	items, promotion_id, promotion_name, creative_name, creative_slot, location_id
view_cart	when a user views their cart	currency, items, value
view_item	when a user views an item	currency, items, value
view_item_list	when a user sees a list of items/offerings	items, item_list_name, item_list_id
view_promotion	when a promotion is shown to a user	items, promotion_id, promotion_name, creative_name, creative_slot, location_id
page_view	When a user view a page	type, name