# Eulerian Marketing Platform [Eulerian Marketing Platform](https://www.eulerian.com/en) is a comprehensive data-centric marketing solution designed to help businesses collect, analyze, attribute, and activate their marketing data across all digital and offline channels. Using this destination you can send data to Eulerian Analytics by leveraging the [Eulerian Measurement Protocol](https://doc.api.eulerian.com/#section/Eulerian-Measurement-Protocol). ## Key features The Eulerian Marketing Platform destination provides the following key features: * **Events structure**: our [Events reference](https://community.commandersact.com/platform-x/developers/tracking/events-reference) supports [Eulerian's JSON POST request structure](https://doc.api.eulerian.com/#section/Eulerian-Measurement-Protocol/Protocol-Reference), meaning that your data is properly bridged to the expected fields in an optimized way. * **Prebuilt mappings**: data mapping for event-based destinations happens automatically, which simplifies user inputs. * **Automatic hashing**: information is automatically hashed matching partner specifications. * **Custom events and properties**: you can freely push custom events and properties based on your specific needs. * **Smart mapping**: data mapping can be readjusted using your datalayer defined fields. * **Support for multi-item data**: information included in the [item](https://community.commandersact.com/platform-x/developers/tracking/events-reference#item) array is bridged to Eulerian. ## Destination setup {% hint style="warning" %} Ensure the domain you declared when creating your Eulerian account matches the one sent in the `url` parameter (See [Field mappings](#field-mappings)). You can contact Eurlerian to enable more domains. {% endhint %} ### Configuration

Settings	Description
`Domain Name`	`Required` This is the value of the domain provided in Eulerian data-collection domain (E.g. with "https://io1.eulerian.net" you need to provide just `io1.eulerian.net`).
`Traffic is always consented`	Traffic is always consented. `WARNING`: this mean consent is properly decided `BEFORE` this is triggered.
`TCF String`	Use this field to send the full TCFv2 String as defined in the TCF.
`TCF Custom Vendor`	Use this parameter to send the full list of non TCFv2 vendors, you create them in Eulerian platform and map them to your CMP. The internal ids have to be sent to Eulerian (E.g. `89.426.1526`).
`Custom Event Properties`	Map your custom event properties by setting their field names in `Eulerian property name` and adding the value in `Your value`.

## Field mappings {% hint style="info" %} Properties can be remapped using our [Smart Mapping](https://doc.commandersact.com/features/destinations/advanced-mapping#smart-mapping) feature.\ Eulerian `products` property is set for the following events:\ • `add_to_cart` • `remove_from_cart` • `purchase` • `generate_lead` • `view_item` All the other events are considered Eurlerian custom events. {% endhint %}

Commanders Act Properties	Eulerian Properties
`context.page.url`	`url` *[]**
`context.page.referrer`	`rf` *[]**
`user.consistent_anonymous_id`	`euidl` *[][1]**
`context.device.ip`	`ereplay-ip` *[]**
`event_name`	`actn0`
`page_name`	`urlp`
`page_group`	`pagegroup`
`context.device.screen.width` `context.device.screen.height`	`ss`
`context.device.user_agent`	`ereplay-ua`
`context.event_timestamp`	`ereplay-time`
`partners.eulerian.device_type`	`ereplay-mdevicetype`
`currency`	`currency`
`user.id`	`uid`
`user.email_sha256`	`eemail` [1]
`context.device.os.version`	`eos`
`context.device.model`	`ehw`
`context.app.namespace`	`ea-appname`
`context.app.version`	`ea-appversion`
`partners.eulerian.app_already_installed`	`ea-appinstalled`
`context.device.advertising_id`	`ea-android-adi` [2] `ea-ios-idfa` [3]
`context.device.ad_tracking_enabled`	`ea-android-islat` [2] `ea-ios-islat` [3]
`context.device.android_referrer`	`ea-android-referer`
`context.device.idfv`	`ea-ios-idfv`
`Traffic is always consented`	`enoepm` [4]
`Disallowed Category`	`pmcat` [5]
`TCF String`	`gdpr_consent` [5]
`(TCF String)`	`gdpr` [5][6]
`TCF Custom Vendor`	`gdpr_customvendor`
`items.X.id`	`products.X.ref`
`items.X.product.name`	`products.X.name`
`items.X.quantity`	`products.X.quantity` [13]
`items.X.product.price`	`products.X.amount`
`items.X.product.brand`	`products.X.params.item_brand`
`items.X.product.category_1`	`products.X.params.item_category`
`items.X.product.category_2`	`products.X.params.item_category2`
`items.X.product.category_3`	`products.X.params.item_category3`
`items.X.product.category_4`	`products.X.params.item_category4`
`items.X.product.category_5`	`products.X.params.item_category5`
`items.X.list_id`	`products.X.params.item_list_id`
`items.X.item_list_name`	`products.X.params.item_list_name`
`(event_name)`	`scart` [7] `order` [10] `estimate` [11] `enopagedt` [12]
`id`	`ref` [8] `actions.0.params.id` [15]
`value`	`amount` [8] `actions.0.params.value` [15]
`status`	`status` [8][9] `actions.0.params.status` [15]
`coupon`	`coupon` [8] `actions.0.params.coupon` [15]
`shipping_amount`	`shipping_amount` [8]
`tax_amount`	`tax_amount` [8]
`payment_method`	`payment` [8] `actions.0.params.payment_method` [15]
`type`	`type` [8]
`shipping_provider`	`shipping_provider` [8]
`discount_value`	`discount_value` [8]
`original_value`	`original_value` [8]
`original_revenue`	`original_revenue` [8]
`original_tax_amount`	`original_tax_amount` [8]
`returned_value`	`returned_value` [8]
`returned_quantity`	`returned_quantity` [8]
`cancelled_value`	`cancelled_value` [8]
`cancelled_quantity`	`cancelled_quantity` [8]
`partners.eulerian.margin`	`margin` [8]
`partners.eulerian.shop`	`shop` [8]
`search_term`	`eisd0` [14] `actions.0.params.search_term` [15]
`event_name`	`actions.0.name` [15]
`revenue`	`actions.0.params.revenue` [15]
`shipping_tier`	`actions.0.params.shipping_tier` [15]
`method`	`actions.0.params.method` [15]
`type`	`actions.0.params.type` [15]
`content_type`	`actions.0.params.content_type` [15]
`item_id`	`actions.0.params.content_item_id` [15]
`item_list_name`	`actions.0.params.item_list_name` [15]

{% hint style="info" %} > **\*** Mandatory property.\ > **1.** Automatically hashed via SHA256 when provided in clear text.\ > **2.** Set if `context.device.os.name` is set with `android` (case insensitive).\ > **3.** Set if `context.device.os.name` is set with `ios` (case insensitive).\ > **4.** Set with `1` when `Traffic is always consented (enoepm)` is flagged.\ > **5.** Set if `Traffic is always consented` is not flagged.\ > **6.** Set with `1` when `TCF String` is provided.\ > **7.** Set with `1` if `event_name` is `add_to_cart` or `remove_from_cart` .\ > **8.** Set if `event_name` is `purchase` or `generate_lead` and required.\ > **9.** Default value: `pending` .\ > **10.** Set with `1` if `event_name` is `purchase` .\ > **11.** Set with `1` if `event_name` is `generate_lead` .\ > **12.** Set with `0` if `event_name` is `page_view` or `1` for Eulerian custom events.\ > **13.** The value is set to its opposite when the event is `remove_from_cart` .\ > **14.** Set if `event_name` is set with `search` .\ > **15.** Set for Eulerian custom events. > {% endhint %} --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://doc.commandersact.com/features/destinations/destinations-catalog/eulerian-marketing-platform.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.