Eulerian Marketing Platform

Eulerian Marketing Platform is a comprehensive data-centric marketing solution designed to help businesses collect, analyze, attribute, and activate their marketing data across all digital and offline channels. Using this destination you can send data to Eulerian Analytics by leveraging the Eulerian Measurement Protocol.

Key features

The Eulerian Marketing Platform destination provides the following key features:

• Events structure: our Events reference supports Eulerian's JSON POST request structure, meaning that your data is properly bridged to the expected fields in an optimized way.

• Prebuilt mappings: data mapping for event-based destinations happens automatically, which simplifies user inputs.

• Automatic hashing: information is automatically hashed matching partner specifications.

• Custom events and properties: you can freely push custom events and properties based on your specific needs.

• Smart mapping: data mapping can be readjusted using your datalayer defined fields.

• Support for multi-item data: information included in the item array is bridged to Eulerian.

Destination setup

Ensure the domain you declared when creating your Eulerian account matches the one sent in the url parameter (See Field mappings). You can contact Eurlerian to enable more domains.

Configuration

Settings	Description
Domain Name	Required This is the value of the domain provided in Eulerian data-collection domain (E.g. with "https://io1.eulerian.net" you need to provide just io1.eulerian.net).
Traffic is always consented	Traffic is always consented. WARNING: this mean consent is properly decided BEFORE this is triggered.
TCF String	Use this field to send the full TCFv2 String as defined in the TCF.
TCF Custom Vendor	Use this parameter to send the full list of non TCFv2 vendors, you create them in Eulerian platform and map them to your CMP. The internal ids have to be sent to Eulerian (E.g. 89.426.1526).
Custom Event Properties	Map your custom event properties by setting their field names in Eulerian property name and adding the value in Your value.

Field mappings

Most properties can be remapped using our "Smart Mapping" feature. Eulerian products property is set for the following events: • add_to_cart

• remove_from_cart

• purchase

• generate_lead

• view_item

All the other events are considered Eurlerian custom events.

Commanders Act Properties	Eulerian Properties
context.page.url	url [*]
context.page.referrer	rf [*]
user.consistent_anonymous_id	euidl [*][1]
context.device.ip	ereplay-ip [*]
event_name	actn0
page_name	urlp
page_group	pagegroup
context.device.screen.width context.device.screen.height	ss
context.device.user_agent	ereplay-ua
context.event_timestamp	ereplay-time
partners.eulerian.device_type	ereplay-mdevicetype
currency	currency
user.id	uid
user.email_sha256	eemail [1]
context.device.os.version	eos
context.device.model	ehw
context.app.namespace	ea-appname
context.app.version	ea-appversion
partners.eulerian.app_already_installed	ea-appinstalled
context.device.advertising_id	ea-android-adi [2] ea-ios-idfa [3]
context.device.ad_tracking_enabled	ea-android-islat [2] ea-ios-islat [3]
context.device.android_referrer	ea-android-referer
context.device.idfv	ea-ios-idfv
Traffic is always consented	enoepm [4]
Disallowed Category	pmcat [5]
TCF String	gdpr_consent [5]
(TCF String)	gdpr [5][6]
TCF Custom Vendor	gdpr_customvendor
items.X.id	products.X.ref
items.X.product.name	products.X.name
items.X.quantity	products.X.quantity [13]
items.X.product.price	products.X.amount
items.X.product.brand	products.X.params.item_brand
items.X.product.category_1	products.X.params.item_category
items.X.product.category_2	products.X.params.item_category2
items.X.product.category_3	products.X.params.item_category3
items.X.product.category_4	products.X.params.item_category4
items.X.product.category_5	products.X.params.item_category5
items.X.list_id	products.X.params.item_list_id
items.X.item_list_name	products.X.params.item_list_name
(event_name)	scart [7] order [10] estimate [11] enopagedt [12]
id	ref [8] actions.0.params.id [15]
value	amount [8] actions.0.params.value [15]
status	status [8][9] actions.0.params.status [15]
coupon	coupon [8] actions.0.params.coupon [15]
shipping_amount	shipping_amount [8]
tax_amount	tax_amount [8]
payment_method	payment [8] actions.0.params.payment_method [15]
type	type [8]
shipping_provider	shipping_provider [8]
discount_value	discount_value [8]
original_value	original_value [8]
original_revenue	original_revenue [8]
original_tax_amount	original_tax_amount [8]
returned_value	returned_value [8]
returned_quantity	returned_quantity [8]
cancelled_value	cancelled_value [8]
cancelled_quantity	cancelled_quantity [8]
partners.eulerian.margin	margin [8]
partners.eulerian.shop	shop [8]
search_term	eisd0 [14] actions.0.params.search_term [15]
event_name	actions.0.name [15]
revenue	actions.0.params.revenue [15]
shipping_tier	actions.0.params.shipping_tier [15]
method	actions.0.params.method [15]
type	actions.0.params.type [15]
content_type	actions.0.params.content_type [15]
item_id	actions.0.params.content_item_id [15]
item_list_name	actions.0.params.item_list_name [15]

[*] Mandatory property. [1] Automatically hashed via SHA256 when provided in clear text. [2] Set if context.device.os.name is set with android (case insensitive). [3] Set if context.device.os.name is set with ios (case insensitive). [4] Set with 1 when Traffic is always consented (enoepm) is flagged. [5] Set if Traffic is always consented is not flagged. [6] Set with 1 when TCF String is provided. [7] Set with 1 if event_name is add_to_cart or remove_from_cart . [8] Set if event_name is purchase or generate_lead and required. [9] Default value: pending . [10] Set with 1 if event_name is purchase . [11] Set with 1 if event_name is generate_lead . [12] Set with 0 if event_name is page_view or 1 for Eulerian custom events. [13] The value is set to its opposite when the event is remove_from_cart . [14] Set if event_name is set with search . [15] Set for Eulerian custom events.