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Social Media Hashtag

Use case description

🎯 Goal:

Encourage customers to post pictures on social media using a specific hashtag linked to your brand. Organize a contest and the top 5 most active customers will get a reward.

🔧 Complexity: 2/5

💰 ROI: Medium

Use case setup

Step 1: create a segment to target customers between 18 and 24 years old

Step 2: create a stream to send users in segment previously created to a social media partner (online advertising)

Sponsorship Program

Use case description

🎯 Goal:

Encourage customers to share with their friends your offer/products and offer a reward if one of their friend buy.

🔧 Complexity: 3/5

💰 ROI: High

Use case setup

Step 1: create a segment to target buyers on the last 6 weeks

Step 2: create a stream to send users in segment previously created to an emailing solution

Advocacy

Incentive to share customers' experience and rating

Use case description

🎯 Goal:

Encourage customers to share their customer experience and give some feedbacks about products or services bought.

Target customers who bought without contacting the customer service and send them a communication.

🔧 Complexity: 2/5

💰 ROI: Medium

Use case setup

Step 1: create a segment ‘have an order in the last 2 weeks and didn’t contact the customer support’

Step 2: create a stream to send users in segment previously created to an emailing solution