> For the complete documentation index, see [llms.txt](https://doc.commandersact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://doc.commandersact.com/fr/cas-dusage/data-activation/engage-new-customers/engage-similar-audience-lookalike.md).

# Engager une audience similaire (lookalike)

## Description du cas d’usage

🎯 Objectif :

Créez des segments d'audience similaires à partir de vos meilleurs clients.\
**Envoyez vos meilleurs clients** à nos partenaires (Facebook, Google, Criteo…) et laissez-les **trouver des profils similaires** dans leur base de données.

Puis créez des annonces pertinentes et personnalisées pour activer ces utilisateurs similaires.

🔧 Complexité : 1/5

💰 ROI : Moyen

![](https://3282103337-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-Mk6XpTQ2LaRLcr2tA-d%2Fuploads%2Fgit-blob-00abf6c9a6baddd1a361b3e83948ed3c57f012b4%2Flookalike.png?alt=media)

## Configuration du cas d’usage

Étape 1 : créez un segment, par exemple avec des clients ayant un statut CRM = VIP

Étape 2 : créez un stream pour envoyer votre segment à des partenaires comme Facebook, Google, Criteo…

Étape 3 : sur la plateforme de nos partenaires, créez une lookalike audience basée sur le segment que vous venez d'envoyer

Étape 4 : créez des annonces pertinentes et personnalisées et activez-les pour la nouvelle lookalike audience


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