> For the complete documentation index, see [llms.txt](https://doc.commandersact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://doc.commandersact.com/fr/cas-dusage/data-activation/engage-new-customers/discount-banner-for-installing-the-application.md).

# Bannière de réduction pour installer l'application

## Description du cas d’usage

🎯 Objectif :

**Encouragez** les clients à télécharger l'application

Les applications sont essentielles pour engager de nouveaux clients et les fidéliser, car elles permettent aux entreprises de communiquer directement avec leurs clients à l'aide de publicités, de promotions et de **notifications**. Inciter de nouveaux clients à installer l'application avec une incitation est important pour les garder activés.

🔧 Complexité : 2/5

💰 ROI : Moyen

![](https://3282103337-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-Mk6XpTQ2LaRLcr2tA-d%2Fuploads%2Fgit-blob-da49b17b557ba4d8184f91c79a4c7fdaa22a0f3f%2Fapp.png?alt=media)

## Configuration du cas d’usage

Étape 1 : créez un segment pour les clients qui n'ont jamais utilisé l'application

Étape 2 : deux options sont possibles ici, utiliser TagCommander ou utiliser une solution de personnalisation partenaire


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