AppsFlyer Mobile Events API

Appsflyer's platform is used by businesses to understand how users find and interact with their apps. Using this destination you can leverage AppsFlyer Server-to-Server Events API to send mobile events to AppsFlyer for your Android or iOS applications.

Key features

The AppsFlyer Mobile Events API destination provides the following key features:

• Events structure: our Events reference supports AppsFlyer's event structure, meaning that your data is properly bridged to the expected fields in an optimized way.

• Prebuilt mappings: data mapping for event-based destinations happens automatically, which simplifies user inputs.

• Custom events and properties: you can freely push custom events and properties based on your specific needs.

• Smart mapping: data mapping can be readjusted using your datalayer defined fields.

Destination setup

Ensure your app is registered in AppsFlyer under My Apps .

Configuration

Settings	Description
Token	Required Your authorization S2S token. You can find its value in the AppsFlyer's dashboard.
Application Id	Required Your application identifier (app-id). You can find its value in the AppsFlyer's dashboard under Settings → My Apps → mouse over just below your app name → click Copy app id .
AppsFlyer Id	Required A unique identifier, generated by AppsFlyer, when the app launches for the first time. More details are available by following this LINK.
Event Mapping	Change the standard mapping between AppsFlyer events and yours or add new mappings.
Custom Data Mapping	Map your custom parameters by setting their field names in AppsFlyer parameter and adding the value in Your value.

Quick reference

Commanders Act Events	AppsFlyer Events
achievement_unlocked	af_achievement_unlocked
ad_click	af_ad_click
ad_view	af_ad_view
add_payment_info	af_add_payment_info
add_to_cart	af_add_to_cart
add_to_wishlist	af_add_to_wishlist
app_opened	af_app_opened
sign_up	af_complete_registration
view_item	af_content_view
begin_checkout	af_initiated_checkout
invite	af_invite
generate_lead	lead
level_achieved	af_level_achieved
view_item_list	af_list_view
login	af_login
notification_open	af_opened_from_push_notification
in_app_purchase purchase	af_purchase
submit_rating rate	af_rate
re_engage	af_re_engage
view_search_results search	af_search
share	af_share
spend_virtual_currency	af_spent_credits
spent_credits	af_spent_credits
start_trial	af_start_trial
subscribe	af_subscribe
travel_booking	af_travel_booking
ecommerce_purchase	af_travel_booking
tutorial_complete	af_tutorial_completion
app_update update	af_update
[Any Event]	[Any Event] [1]

1. See Event Mapping in Configuration.

Field mappings

Properties can be remapped using our Smart Mapping feature.

Smart Mapping Field

Commanders Act Default Properties

AppsFlyer Properties

-	AppsFlyer Id	appsflyer_id [*]
-	(event_name)	eventName [*][1]
Event Timestamp	context.event_timestamp	eventTime
User Id	user.id	customer_user_id
Device IP	context.device.ip	ip
Event Value	value	af_revenue [2]
Content Type	partners.appsflyer.content_type	af_content_type [2]
Content Identifier	partners.appsflyer.content_id	af_content_id [2]
Custom Attribute	partners.appsflyer.your_custom_attribute	your_custom_attribute [2]
App Version	context.app.version	app_version_name
App Store	partners.appsflyer.app_store	app_store
Currency	currency	eventCurrency
App Namespace	context.app.namespace	bundleIdentifier
Sharing Filters	partners.appsflyer.sharing_filters	sharing_filter
Is App Clip	(partners.appsflyer.is_app_clip)	app_type [3]
-	Custom Data Mapping	custom_data
Device OS Name	context.device.os.name	os
Device User Agent	context.device.user_agent	ua
Ad Tracking Enabled	(context.device.ad_tracking_enabled)	aie [4]
Device Mobile Identifier	context.device.advertising_id	advertising_id idfa
Open Advertising Id	partners.appsflyer.oaid	oaid
Amazon Advertising Id	partners.appsflyer.aid	amazon_aid
International Mobile Equipment Identity	partners.appsflyer.imei	imei
App Set Id Scope	partners.appsflyer.app_set_id_scope	app_set_id.scope
App Set Id	partners.appsflyer.app_set_id	app_set_id.id
Device IDFV	context.device.idfv	idfv
iOS ATTrackingManager Status	partners.appsflyer.att	att
TCF String	partners.appsflyer.tcf_string	tcf.tcstring [5]
TCF Policy Version	partners.appsflyer.tcf_policy_version	tcf.policy_version [5]
CMP SDK Identifier	partners.appsflyer.cmp_sdk_id	tcf.cmp_sdk_id [5]
CMP SDK Version	partners.appsflyer.cmp_sdk_version	tcf.cmp_sdk_version [5]
GDPR Applies	partners.appsflyer.gdpr_applies	manual.gdpr_applies [5][6] tcf.gdpr_applies [5][6]
Ad User Data Enabled	partners.appsflyer.ad_user_data_enabled	manual.ad_user_data_enabled [5]
Ad Personalization Enabled	partners.appsflyer.ad_personalization_enabled	manual.ad_personalization_enabled [5]

* Mandatory property. 1. See Quick reference for more details. 2. Set in the property eventValue . 3. Set with app_clip if partners.appsflyer.is_app_clip is true . 4. Set with the opposite value in context.device.ad_tracking_enabled . 5. Set in the property consent_data . 6. These fields are mutually exclusive .