AppsFlyer PC/Console/CTV Events API

This destination is currently under final review and will be available soon.

Appsflyer's platform is used by businesses to understand how users find and interact with their apps. Using this destination you can leverage AppsFlyer PC/Console/CTV Events API to measure first app opens and in-app events.

Key features

The AppsFlyer PC/Console/CTV Events API destination provides the following key features:

• Events structure: our Events reference supports AppsFlyer's event structure, meaning that your data is properly bridged to the expected fields in an optimized way.

• Prebuilt mappings: data mapping for event-based destinations happens automatically, which simplifies user inputs.

• Custom events and properties: you can freely push custom events and properties based on your specific needs.

• Smart mapping: data mapping can be readjusted using your datalayer defined fields.

• Support for multi-item data: information included in the item array is bridged to AppsFlyer.

Destination setup

Ensure your app is registered in AppsFlyer under My Apps .

Configuration

Settings	Description
Signature Secret Key	Required The developer key as the signature secret key. You can find its value in the AppsFlyer's dashboard under Settings → My Apps → click ⋮ next to your app → App settings → Dev key .
Application Id	Required Your application identifier (app-id). You can find its value in the AppsFlyer's dashboard under Settings → My Apps → mouse over just below your app name → click Copy app id .
Platform	Required Select your platform of the measured app from the provided list: roku , smartcast , tizen , webos , playstation , vidaa , steam , quest , battlenet , epic , switch , xbox , nativepc and vega .
First Open Event Name	Required see below The name of the event identifying app first opens. Default: first_open . This is required if your app does not integrate our mobile SDK.
Device Id Mapping	Required Map your device identifiers by selecting a type from the provided list, and a value . At least one entry is required.
Event Mapping	Change the standard mapping between AppsFlyer events and yours or add new mappings.
Param Mapping	Map your custom parameters by setting their field names in AppsFlyer parameter and adding the value in Your value.

Quick reference

Commanders Act Events	AppsFlyer Events
achievement_unlocked	af_achievement_unlocked
ad_click	af_ad_click
ad_view	af_ad_view
add_payment_info	af_add_payment_info
add_to_cart	af_add_to_cart
add_to_wishlist	af_add_to_wishlist
app_opened	af_app_opened
sign_up	af_complete_registration
view_item	af_content_view
begin_checkout	af_initiated_checkout
invite	af_invite
generate_lead	lead
level_achieved	af_level_achieved
view_item_list	af_list_view
login	af_login
notification_open	af_opened_from_push_notification
in_app_purchase purchase	af_purchase
submit_rating rate	af_rate
re_engage	af_re_engage
view_search_results search	af_search
share	af_share
spend_virtual_currency	af_spent_credits
spent_credits	af_spent_credits
start_trial	af_start_trial
subscribe	af_subscribe
travel_booking	af_travel_booking
ecommerce_purchase	af_travel_booking
tutorial_complete	af_tutorial_completion
app_update update	af_update

Field mappings

Most properties can be remapped using our "Smart Mapping" feature.

Commanders Act Properties	AppsFlyer Properties
context.device.ip	ip [*]
Device Id Mapping	device_ids [*]
context.event_timestamp	timestamp
context.event_id	request_id
context.device.user_agent	user_agent
context.device.os.version	device_os_version
context.device.model	device_model
(context.device.ad_tracking_enabled)	limit_ad_tracking
user.id	customer_user_id af_customer_user_id
context.app.version	app_version
partners.appsflyer.sharing_filters	sharing_filter
(event_name)	event_name [1][4]
value	af_revenue [2][4]
currency	af_currency [2][4]
ad_format	af_adrev_ad_type [3][4]
partners.appsflyer.af_city	af_city [3][4]
partners.appsflyer.af_class	af_class [3][4]
items.0.product.name	af_content [3][4]
items.0.id	af_content_id [3][4]
items.X.id	af_content_list [3][4]
items.length	af_quantity [3][4]
items.0.product.category_1	af_content_type [3][4]
partners.appsflyer.af_country	af_country [3][4]
currency	af_currency [3][4]
partners.appsflyer.af_date_a	af_date_a [3][4]
partners.appsflyer.af_date_b	af_date_b [3][4]
partners.appsflyer.af_departing_arrival_date	af_departing_arrival_date [3][4]
partners.appsflyer.af_departing_departure_date	af_departing_departure_date [3][4]
partners.appsflyer.af_returning_arrival_date	af_returning_arrival_date [3][4]
partners.appsflyer.af_returning_departure_date	af_returning_departure_date [3][4]
partners.appsflyer.af_description	af_description [3][4]
partners.appsflyer.af_dest_a	af_destination_a [3][4]
partners.appsflyer.af_dest_b	af_destination_b [3][4]
partners.appsflyer.af_dest_list	af_destination_list [3][4]
partners.appsflyer.af_hotel_score	af_hotel_score [3][4]
partners.appsflyer.af_level	af_level [3][4]
partners.appsflyer.af_max_rating_value	af_max_rating_value [3][4]
partners.appsflyer.af_num_adults	af_num_adults [3][4]
partners.appsflyer.af_num_children	af_num_children [3][4]
partners.appsflyer.af_num_infants	af_num_infants [3][4]
id	af_order_id [3][4]
payment_method	af_payment_info_available [3][4]
partners.appsflyer.af_hotel_area	af_preferred_neighborhoods [3][4]
partners.appsflyer.af_preferred_num_stops	af_preferred_num_stops [3][4]
partners.appsflyer.af_preferred_price_range	af_preferred_price_range [3][4]
partners.appsflyer.af_preferred_star_ratings	af_preferred_star_ratings [3][4]
partners.appsflyer.af_projected_revenue	af_projected_revenue [3][4]
partners.appsflyer.af_max_rating_value	af_rating_value [3][4]
partners.appsflyer.af_receipt_id	af_receipt_id [3][4]
partners.appsflyer.af_region	af_region [3][4]
method	af_registration_method [3][4]
partners.appsflyer.score	af_score [3][4]
search_term	af_search_string [3][4]
partners.appsflyer.af_subscription_id	af_subscription_id [3][4]
partners.appsflyer.af_success	af_success [3][4]
partners.appsflyer.af_suggested_destinations	af_suggested_destinations [3][4]
partners.appsflyer.af_suggested_hotels	af_suggested_hotels [3][4]
partners.appsflyer.af_travel_end	af_travel_end [3][4]
partners.appsflyer.af_travel_start	af_travel_start [3][4]
partners.appsflyer.af_user_score	af_user_score [3][4]
partners.appsflyer.af_validated	af_validated [3][4]
partners.appsflyer.af_achievement_id	af_achievement_id [3][4]
partners.appsflyer.af_coupon_code	af_coupon_code [3][4]
partners.appsflyer.af_customer_segment	af_customer_segment [3][4]
partners.appsflyer.af_deep_link	af_deep_link [3][4]
partners.appsflyer.af_event_end	af_event_end [3][4]
partners.appsflyer.af_event_start	af_event_start [3][4]
partners.appsflyer.af_lat	af_lat [3][4]
partners.appsflyer.af_long	af_long [3][4]
partners.appsflyer.af_new_version	af_new_version [3][4]
partners.appsflyer.af_old_version	af_old_version [3][4]
partners.appsflyer.af_review_text	af_review_text [3][4]
partners.appsflyer.af_tutorial_id	af_tutorial_id [3][4]
partners.appsflyer.af_virtual_currency_name	af_virtual_currency_name [3][4]
partners.appsflyer.af_duration_seconds	af_duration_seconds [3][4]

[*] Mandatory property. [1] See Quick reference for more details on the standard mapping. [2] Set in the property event_parameters . [3] Set in the property event_custom_parameters . [4] This property is not present for first app opens.