Adobe Analytics Classic

This destination is currently under final review and will be available soon.

Adobe is an multinational computer software and web analytics company. Using this destination, you can leverage Adobe Data Insertion API and send data to Adobe Analytics. Instead of using client-side AppMeasurement, this destination collects data based solely on API requests and responses and provides valuable insight into user activity without the overhead associated with attaching JavaScript to every page.

Key features

The Adobe Analytics Classic provides the following key features:

• Events structure: our Events reference supports Adobe XML tag structure, meaning that your data is properly bridged to the expected fields in an optimized way.

• Prebuilt mappings: data mapping for event-based destinations happens automatically, which simplifies user inputs.

• Smart mapping: data mapping can be readjusted using your datalayer defined fields.

• Support for multi-item data: information included in the item array is bridged to Adobe Analytics.

Destination setup

Ensure you have access to Adobe Analytics.

Configuration

Settings	Description
Collection Domain	Required Your Adobe Analytics collection domain. (E.g. example.sc.omtrdc.net ).
Report Suite Id	Required The Report Suite Id (RSID) you want to send data to.

Field mappings

Most properties can be remapped using our "Smart Mapping" feature.

Requests must include the following Adobe properties: • At least one of: ◦ marketingCloudVisitorId ◦ fallbackVisitorId ◦ visitorId ◦ ipAddress and userAgent • At least one of: ◦ pageUrl ◦ pageName ◦ linkType with linkName or linkUrl • reportSuiteId

Commanders Act Properties	Adobe Properties
Report Suite Id	reportSuiteId
partners.adobe.marketing_cloud_org_id	marketingCloudOrgId [1]
partners.adobe.marketing_cloud_visitor_id	marketingCloudVisitorId [2]
user.id	visitorId [3]
user.consistent_anonymous_id	fallbackVisitorId [4]
context.device.ip	ipAddress
context.device.user_agent	userAgent
context.page.url	pageUrl [5]
context.page.title	pageName [6]
page_type	pageType [7]
partners.adobe.link_type	linkType [8]
partners.adobe.link_name	linkName [9]
partners.adobe.link_url	linkUrl
context.device.screen.width context.device.screen.height	resolution [10]
context.page.viewport.width	browserWidth [11]
context.page.viewport.height	browserHeight [12]
partners.adobe.campaign	campaign [13]
partners.adobe.channel	channel [14]
partners.adobe.color_depth	colorDepth [15]
partners.adobe.connection_type	connectionType [16]
partners.adobe.cookies_enabled	cookiesEnabled [17]
partners.adobe.customer_perspective	customerPerspective [18]
currency	currencyCode
partners.adobe.events	events [19]
partners.adobe.ims_region	imsRegion [20]
partners.adobe.java_enabled	javaEnabled [21]
context.device.lang	language [22]
id	transactionId [23] purchaseId [24]
context.page.referrer	referrer [25]
partners.adobe.products items.X.product.category_1 items.X.product.name items.X.quantity items.X.product.price items.X.events items.X.evars	products [26]
partners.adobe.server	server [27]
context.event_timestamp	timestamp [28]
partners.adobe.architecture	architecture [29]
partners.adobe.bitness	bitness [29]
partners.adobe.model	model [29]
partners.adobe.platform	platform [29]
partners.adobe.platform_version	platformVersion [29]
partners.adobe.wow64	wow64 [29]

[1] The Experience Cloud Organization ID. It identifies the organization within the Adobe Experience Cloud. [2] The unique identifier used with the Adobe Experience Cloud Identity Service. [3] The visitorID implementation variable. [4] A fallback cookie s_fid is set when the primary cookie (AMCV_ or s_vi ) is unavailable. It has a 2 year expiration and is used as the fallback identification method going forward. [5] The Page URL dimension. [6] The Page dimension. [7] The pageType implementation variable. Set to the string value errorPage on any error pages, such as a 404 or 503 error. [8] The type of link. Defaults to o if this tag is empty or omitted and Link Name contains a value. Valid values include: d : Download link e : Exit link o : Custom link [9] The Download link, Exit link, or Custom link dimension, depending on the value in the LinkType tag. If this tag contains a value, Page Name is ignored. [10] The width and height of the Monitor resolution dimension. [11] The Browser width dimension. [12] The Browser height dimension. [13] The Tracking code dimension. [14] The Site section dimension. [15] The Color depth dimension. [16] The Connection type dimension. [17] The Cookie support dimension. [18] Integer representing if the hit is considered a background or foreground hit. Valid values include 0 (foreground hit, default) and 1 (background hit). See Context-aware sessions. [19] The events implementation variable. [20] Integer that represents the Adobe Audience Manager location hint. Ensures that data is forwarded to the right Audience Manager regional data collection center. The Analytics tracking server/API endpoint must also be set to forward to the correct Audience Manager instance before Analytics data is forwarded to Audience Manager. Use the getLocationHint function of the Adobe Experience Cloud Identity Service API to retrieve the correct Ims Region value for the user. The marketingCloudVisitorID tag is also required when using this tag. [21] The Java enabled dimension. [22] The Language dimension. [23] The transactionID implementation variable. [24] The purchaseID implementation variable. [25] The referrer implementation variable. [26] The products implementation variable. You can set the full products info directly using this field. This has priority over the Item list and Item Attributes . [27] The Server dimension. [28] The timestamp related to when the event took place. Both 10 or 13-digit timestamps are supported. If this is not provided the current timestamp is used. [29] See User Agent Client Hint fields.